Senior Analytical Lead, Large Customer Sales
4 days ago
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
- Experience with marketing measurement and attribution techniques (e.g., offline measurement, Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc.).
- 10 years of experience in measurement with significant exposure to the South East Asia (SEA) market.
- Experience with Google's measurement products (e.g., Google Ads, Google Analytics, Firebase).
- Experience in statistical analysis and data visualization with SQL, R, or Python.
- Excellent problem-solving skills.
About the job
Businesses of all shapes and sizes rely on Google's unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
The Planning and Measurement team at Google is a part of the advertising business, ensuring that the clients understand the value and impact of their campaigns.
In this role, you will join the team and help drive better measurement practices across a portfolio of clients in e-commerce, gaming and travel. You will be a trusted advisor and consultant, working with internal teams and external clients to develop and implement measurement strategies. You will leverage Google's data and technology to provide insights that improve advertising effectiveness and drive business results. You will have a strong problem-solving and thinking skills, with datasets and data tools, and the work cross-functionally with advertisers, business teams, and other members of the Product Specialist team.Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
Responsibilities
- Build relationships with client stakeholders, understand their business goals and measurement needs. Craft media plan guidance across performance and brand.
- Develop customized measurement frameworks and roadmaps for clients, encompassing a range of methodologies and Google's measurement solutions. Conduct analysis of campaign performance data, leveraging statistical techniques and causal inference to uncover insights and recommendations.
- Design and execute A/B and multivariate tests to optimize campaign performance and demonstrate the value of different media channels and strategies.
- Partner with Google Business, Product, and Engineering teams to ensure alignment and drive product innovation.
- Stay up-to-date with the industry trends and best practices in measurement, sharing knowledge and insights with clients and internal stakeholders through presentations, workshops, and thought leadership content.
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