Social Media Content Creator

5 days ago

Kallang, Singapore MICHAEL TRIO PTE. LTD. Full time $60,000 - $80,000 per year
About the Role:

Michael Trio is seeking a creative and proactive Social Media Content Creator to bring our brand story to life across digital platforms. You'll be at the heart of our content strategy — from crafting compelling visuals to building relationships with influencers — all while representing a brand that celebrates love, commitment, and craftsmanship.

Key Responsibilities:
  • Develop and execute engaging video content and social media strategies that reflect Michael Trio's brand, products, and values.
  • Create, edit, and manage content across TikTok, Xiaohongshu (XHS), Instagram, Facebook, and YouTube, including posts, reels, stories, and shorts.
  • Use video editing and AI tools (e.g. CapCut, Canva) to create polished, high-impact content efficiently.
  • Plan and schedule posts using Meta Business Suite and other scheduling tools to maintain a consistent brand presence.
  • Monitor social media and wedding/lifestyle trends, applying insights to improve content engagement and reach.
  • Collaborate with the marketing and design teams on content for product launches, campaigns, and promotions.
  • Engage with followers and the online community to build a strong, loyal audience.
  • Partner with relevant influencers and content creators to expand brand visibility and reach — including sourcing, liaising, and managing deliverables.
  • Track performance metrics and adjust content strategies based on insights and results.
Qualifications:
  • Diploma in Marketing, Communications, Multimedia Design, or related field (preferred).
  • Experience in social media management, content creation, and influencer collaboration.
  • Proficient in video editing tools like CapCut, Adobe Premiere Pro, Canva.
  • Strong creative and visual storytelling skills, particularly for luxury and lifestyle content.
  • Well-organized, self-motivated, and able to manage multiple projects.
  • Familiar with influencer marketing best practices, including identifying and engaging the right partners.
  • Familiarity with analytics and scheduling platforms (Google Analytic, Meta Business Suite, Klaviyo).

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