Digital Marketing Specialist

1 week ago

Central Singapore Geniebook Full time $60,000 - $100,000 per year

Loved by over 220,000 users, Geniebook is Singapore's largest online learning platform for English, Mathematics and Science (EMS) syllabi, with Chinese being our newest subject offering. From AI-personalised worksheets to live classes and teacher chats, we are a powerful suite of complementary learning products designed to help students accelerate their academic performance. We're looking out for amazing global talents to scale Geniebook exponentially across Southeast Asia, and we have many exciting roles opening up across a wide range of functions.
So join us today to inspire a new generation of learners and help even more students learn smarter and do better

Responsibilities

  • Craft and execute a plan on generating inbound demand for our products
  • Develop and implement a plan to generate leads from Facebook Ads, Google AdWords and other paid marketing channels such as SEM, Display, Social, Programmatic.
  • Coordinate all marketing activities to generate leads and create brand awareness
  • Track and analyze digital marketing analytics reports and share insights with the team to develop optimization plans
  • Optimize digital advertisement spending
  • Assist the team in the development of the overall digital marketing strategy
  • Set up conversion, pixel, and event tracking on the website and across various digital platforms
  • Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive conversions
  • Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team

Requirements

  • Minimum Diploma or professional certification in either Marketing, Digital Marketing, or Mass Communication
  • At least 2 years of working experience in the related field
  • Having a portfolio and a proven track record of successfully executed digital marketing campaigns
  • Strong written and communication skills
  • Experience in coding, website development, paid advertising and blog writing skills will be a bonus

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