Digital Marketing Manager, APAC

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.

About StackAdapt
StackAdapt is a self-serve advertising platform specializing in multi-channel solutions including native, display, video, connected TV, audio, in-game, and digital out-of-home ads. We empower thousands of digitally focused companies to deliver outcomes and exceptional campaign performance every day. StackAdapt was founded with a vision to be more than an advertising platform — it's a hub of innovation, imagination, and creativity.

We're looking for a Digital & Demand Generation Manager, APAC to drive measurable growth across the region through strategic, data-led digital marketing. This role is both strategic and hands-on — leading the execution of regional programs such as sponsorships, webinars, and campaigns, while influencing APAC's digital strategy for paid media, email, and lead generation.

You'll work closely with the Global Growth Team — across Marketing Operations and Digital — to review and adapt global programs for APAC markets, ensuring regional relevance, optimal performance, and channel innovation (e.g., new market launches, new paid opportunities). You'll also create and run the end-to-end launch APAC-specific campaigns. Equally, you'll collaborate deeply with local sales teams to ensure that leads are actioned effectively and that marketing efforts directly support regional revenue growth.

This is a highly cross-functional role suited to someone who thrives on collaboration, data, and driving impact through precision marketing.

We are looking at candidates based in either Singapore or Sydney for the role.

What You'll Be Doing:

• Collaborate with Global Growth (Marketing Ops & Digital) to localize and optimize global campaigns for APAC — ensuring relevance, performance alignment, and efficient budget use.
• Own and execute APAC sponsorships, webinars, and digital activations end-to-end, from planning and content creation, to promotion to post-event analysis. Manage regional sponsorship budget and secure global approval for any new paid recommendations.
• Provide strategic feedback on global digital and marketing automation plans, recommending optimizations or new opportunities for APAC markets and channels.
• Collaborate closely with Product Marketing to align messaging, value propositions, and content with APAC market nuances and audience needs.
• Work with Global Growth to create and optimize digital strategies for paid and email marketing, ensuring alignment with global frameworks and local objectives.
• Partner closely with Sales to ensure timely lead follow-up, monitor conversion flow, and continuously improve the connection between marketing and pipeline growth
• Measure and report campaign performance using Google Analytics, HubSpot, HockeyStack, and Salesforce, providing insights and recommendations to stakeholders.
• Support always-on demand generation and lead nurturing programs that fuel sustainable pipeline growth.
• Partner with content and creative teams to develop assets tailored for regional audiences and platforms, including managing translation workflows and materials as StackAdapt expands into new markets.

What You'll Bring to the Table

• 7+ years of experience in digital marketing, demand generation, or campaign management, ideally within adtech, martech, or SaaS.
• Proven track record in running and optimizing multi-channel digital programs that drive pipeline and revenue outcomes.
• Strong understanding of APAC market dynamics and ability to translate global strategies into locally relevant initiatives.
• Excellent program manager, with the ability to keep multiple teams aligned and working towards common outcomes
• Hands-on experience with Google Analytics, HubSpot, Salesforce, HockeyStack, and digital advertising, webinar and project management platforms (Asana, BigMarker, LinkedIn Ads, Google Ads, etc.).
• Excellent cross-functional collaboration skills — able to work fluidly between global growth teams and regional sales.
• Analytical mindset with a passion for experimentation, measurement, and continuous improvement.
• Strategic communicator who's equally comfortable executing campaigns and presenting insights to leadership.

 

StackAdapter's Enjoy:

• Highly competitive salary
• Retirement/ 401K/ Pension Savings globally
• Competitive Paid time off packages including birthday's off
• Access to a comprehensive mental health care platform
• Health benefits from day one of employment
• Work from home reimbursements
• Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto
• Robust training and onboarding program
• Coverage and support of personal development initiatives (conferences, courses, books etc)
• Access to StackAdapt programmatic courses and certifications to support continuous learning
• An awesome parental leave program
• A friendly, welcoming, and supportive culture
• Our social and team events

StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you're comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.
 
About StackAdapt
 
We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:
 
Ad Age Best Places to Work 2024
G2 Top Software and Top Marketing and Advertising Product for 2024
Campaign's Best Places to Work 2023 for the UK
2024 Best Workplaces for Women and in Canada by Great Place to Work
#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising
 
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