Director (Corporate Communications, Corporate Development Division)

1 week ago

Singapore IRA Inland Revenue Authority of Singapore Full time $200,000 - $250,000 per year

[What the role is]

Join IRAS and Make a Difference to the Singapore Tax Story

As our Director of Corporate Communications, you will be the architect of IRAS' internal and external communication strategies and a trusted advisor to the Senior Leadership team. This is a strategic, high-visibility role responsible also for driving brand and content strategies across multiple channels, as well as media relations and crisis management.

[What you will be working on]

Strategic Leadership

  • Develop and oversee implementation of IRAS-wide communications strategy
  • Lead brand strategy and reputation management initiatives
  • Direct marketing communications strategy and budget allocation
  • Align communications objectives with national agenda and organisational goals

Media and Crisis Management

  • Develop strategies to engage media channels in order to portray the agency and its messages accurately. Where necessary, work with other government agencies with similar mandates or issues with cross-cutting impact
  • Lead media relations and crisis communications, anticipating possible public reactions and media reporting angles
  • Guide spokesperson preparation and media engagement
  • Oversee media monitoring and sentiment analysis
  • Develop strategies to manage public perception and media narratives

Content and Digital Strategy

  • Direct content strategy across all platforms with emphasis on digital-first approach
  • Guide narrative development and message framing across campaigns to align the national narrative and guide the framing of messages to ensure socio-political and cultural sensitivities are well balanced with effectiveness of messaging
  • Ensure brand consistency across all communications
  • Oversee performance measurement and analytics

Outreach and Engagement

  • Provide strategic guidance on internal and external communications programmes and stakeholder engagement
  • Manage inter-agency relationships and communications
  • Guide public outreach initiatives

Analytics and Research

  • Drive data-informed decision making to address communications and branding issues
  • Oversee communications research agenda
  • Guide sentiment analysis and public opinion monitoring

[What we are looking for]

We are seeking a dynamic and visionary leader who embodies the following competencies:

  • Strategic mindset with strong planning and execution capabilities in communications and branding.
  • Proven leadership in managing teams and driving cross-functional collaboration.
  • Innovative and forward-looking, with a track record of adopting new tools and approaches.
  • Excellent communicator, skilled in both internal and external communications, including media relations.
  • Digitally savvy, with knowledge of current trends and tools in communication technologies.

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