Lecturer /Snr Lecturer (Content Strategy & Design) - Sch of Design & Media

2 days ago

Singapore Public Service Division Full time $90,000 - $120,000 per year

[What the role is]

This role involves teaching and mentoring students in content-focused areas such as content strategy, brand storytelling, and multi-platform campaign planning. Responsibilities include curriculum design, assessment, and project supervision. The candidate will drive industry collaborations, stay updated with trends in digital marketing and AI-driven content, and contribute to curriculum development to ensure industry relevance. Additional duties include committee representation, programme coordination, outreach efforts, and supporting adult learning programmes in content strategy and digital brand experience.

[What you will be working on]

Responsibilities:

  • Deliver content-focused modules to students, including curriculum design, assessment, project supervision, and ongoing academic mentoring.
  • Design and implement engaging lessons in areas such as content strategy, storytelling for brands, integrated campaign planning, and multi-platform content creation.
  • Evaluate and improve curriculum delivery and assessment to ensure relevance, industry alignment, and learning effectiveness.
  • Spearhead developmental initiatives and lead collaborations with industry partners, including live briefs, campaign-based competitions, and client projects.
  • Stay up-to-date and responsive to emerging trends in digital marketing, brand strategy, social media, motion design, and AI-supported content creation.
  • Actively engage with professional bodies and industry networks to support curriculum relevance and student career readiness.
  • Represent the school in committees and contribute to administrative and management tasks, including outreach, recruitment, and programme coordination.
  • Support the development and delivery of Continuing Education and Training (CET) or adult learning programmes in content strategy and digital brand experience.

[What we are looking for]

Requirements:

  • Relevant qualification with at least five (5) years of industry experience in content strategy, brand experience, integrated marketing, digital communications, or a related field.
  • Demonstrated ability to plan and execute 360° brand campaigns across multiple platforms (e.g. social, digital, experiential, and traditional media).
  • Familiarity with audience research, messaging strategy, and content planning processes.
  • Strong working knowledge of content production tools and platforms (e.g. Adobe Creative Suite, Figma, Canva, Meta Suite, GA4).
  • Excellent interpersonal and communication skills.
  • Prior experience in teaching or mentoring at the tertiary or adult learning level is advantageous.
  • Desirable experience in one or more of the following areas:
    • Storytelling for brands and social media
    • Integrated marketing communications
    • Motion design and branded content creation
    • AI-enhanced content workflows or influencer marketing

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