
Marketing Manager
3 days ago
About Us
We are a leading wedding group in Singapore with multiple brands under our umbrella, spanning overseas prewedding photography, local wedding photography and videography, bridal gowns, and bridal makeup & hairstyling. Our mission is to deliver unforgettable wedding journeys for couples, from planning and styling to capturing their most cherished moments.
We are seeking a Marketing Manager to lead our marketing efforts across the group, driving brand awareness, customer engagement, and business growth.
Key Responsibilities
Strategy & Leadership
- Develop and execute integrated marketing strategies to achieve business goals for each brand.
- Oversee brand positioning, ensuring consistency while highlighting each brand's unique selling points.
- Lead, mentor, and manage the marketing team to deliver campaigns with impact and creativity.
- Monitor marketing budgets and optimize spend across channels.
- Plan, implement, and evaluate digital and offline marketing campaigns (social media, SEM, events, public relations, collaborations, etc.).
- Oversee content creation, including photography, videography, blogs, and social media assets tailored to our target audience.
- Track, analyze, and report on campaign performance across channels, identifying opportunities for growth.
- Stay updated on wedding and lifestyle trends to inspire innovative campaigns.
- Use customer insights and data to refine messaging and campaigns.
- Build and manage partnerships with vendors, bridal boutiques, influencers, and media to extend brand reach.
- Organize and market events such as bridal fairs, workshops, and VIP experiences to drive engagement and sales.
Requirements
- Bachelor's degree in Marketing, Communications, or related field.
- Minimum 4–6 years of marketing experience
- Strong understanding of digital marketing, social media platforms, and content marketing.
- Creative, detail-oriented, and able to manage multiple projects simultaneously.
- Experience in lifestyle, fashion, or wedding industries is a plus.
- Excellent communication and leadership skills.
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