Marcom Assistant Manager

7 days ago

Orchard, Singapore Stanford Manpower Full time $60,000 - $80,000 per year
Role Overview

We're looking for a creative and driven Assistant Manager, Marketing Communications to lead mall-wide campaigns, events, loyalty programs, and manage advertising/event spaces. This role blends strategic planning with hands-on execution to elevate the shopper experience and drive business goals.


Key Responsibilities

Marketing Campaigns & Promotions

  • Plan and execute mall-wide marketing campaigns and promotions.
  • Coordinate with agencies on visuals, media, and messaging.
  • Track budgets, timelines, and campaign KPIs.

Advertising & Event Space Management

  • Market and manage mall advertising/event spaces.
  • Handle bookings, approvals, and ensure compliance with guidelines.
  • Track space performance and revenue.

Events & Activations

  • Organise seasonal events and shopper activations.
  • Manage logistics, setup, and partner collaborations.

Loyalty Programme & E-Vouchers

  • Lead loyalty programme strategies and campaigns.
  • Analyse member data and enhance user experience.
  • Oversee e-voucher design, issuance, and redemptions.

Stakeholder Collaboration

  • Partner with tenants for joint promotions and marketing support.
  • Liaise with media, agencies, and vendors to deliver strong campaigns.

Reporting & Admin

  • Track A&P budgets, shopper engagement, and campaign ROI.
  • Provide post-campaign analysis and shopper insights.

Requirements
  • Degree/Diploma in Marketing, Communications, or Business.
  • 5+ years in retail marketing, promotions, or events (mall experience preferred).
  • Strong project management and communication skills.
  • Proficient in Microsoft Office; knowledge in CRM, CMS, loyalty tools.
  • Basic design skills (Photoshop or similar) a plus.
  • Creative, organised, and data-driven.
  • Willing to work weekends/public holidays when needed.

HOW TO APPLY? Please submit your resume to for a faster shortlisting process - Elsie Lee (Reg no: R

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