ROSA Sales Specialist

The ROSA Sales Specialist is a strategic commercial and clinical role responsible for driving the adoption, penetration, and utilization of the ROSA Robotic Surgical System across hospitals and surgeons in Singapore. This position requires a unique blend of sales excellence, clinical expertise, and technical proficiency, serving as the primary driver of ROSA technology adoption while integrating ZBEdge digital platforms to deliver a comprehensive robotic surgical solution.

The ROSA Sales Specialist will manage the complete customer journey from initial engagement through system adoption and ongoing utilization, ensuring sustained growth in market share and clinical outcomes. This role demands exceptional relationship-building skills, clinical credibility, operational excellence in managing the imageless workflow, and the ability to demonstrate tangible value through robotic surgical technology.

The ROSA Sales Specialist provides specialist knowledge, clinical support, and account management for the ROSA system by aligning with key stakeholders, including orthopaedic surgeons, hospital administrators, customer facility staff, and Recon sales teams, to identify potential new target accounts, drive successful account onboarding and system utilisation with the ROSA Recon Platform.

Strategic Sales and Business Development

Drive adoption of the ROSA Robotic Surgical System across Singapore hospitals and surgical centers, supporting achievement of revenue targets and utilization metrics

• Execute territory sales plans in collaboration with the Country Manager to maximize market penetration
• Conduct product demonstrations for surgeons and hospital decision-makers, showcasing clinical and economic value
• Identify and pursue new business opportunities while expanding use within existing accounts
• Maintain detailed records in for all sales activities, opportunities, surgical cases, and customer interactions
• Collaborate with the Technology Solution Specialist to integrate ZBEdge digital platforms

Clinical Support and Operating Theatre Excellence

Provide case support in the operating theatre, ensuring smooth workflow and optimal system performance

• Assist surgeons and nursing staff with ROSA instruments, system functionality, and surgical techniques
• Deliver training to hospital staff and surgical teams on system operations, workflow integration, and best practices
• Manage case portal submissions with accuracy and completeness
• Work with Recon Technical and Distribution Services Sales and Operations teams to ensure timely delivery of instruments and equipment

ROSA Imageless Case Planning and Coordination

Build and maintain strong relationships with surgeons, nursing staff, hospital administrators, and key stakeholders

• Identify and develop Key Opinion Leaders to support clinical adoption and peer education
• Engage surgeons post-operatively to review results, gather feedback, and ensure continued satisfaction
• Develop strategic relationships with radiology departments to facilitate smooth case planning workflows

Key Opinion Leader Development and Customer Engagement

Participate in marketing initiatives, medical congresses, workshops, and educational events

• Conduct product training sessions for healthcare professionals
• Stay current on clinical literature, surgical techniques, robotic surgery advancements, and competitive landscape
• Attend sales meetings, training sessions, and strategic planning sessions
• Collaborate with marketing, clinical, operations, and regional teams

Marketing, Education, and Professional Engagement

• Actively participate in and support marketing initiatives, medical congresses, workshops, bioskills training programs, and educational events to promote ROSA technology
• Conduct product training sessions and workshops for healthcare professionals to enhance product knowledge, surgical techniques, and clinical competencies
• Study and remain current on relevant clinical literature, research articles, surgical techniques, robotic surgery advancements, and competitive information to provide informed guidance and advice to internal and external customers

Collaboration, Administration, and Professional Development

• Attend sales meetings, training sessions, cross-functional team meetings, and strategic planning sessions as required
• Collaborate effectively with marketing, clinical, operations, regional teams, and the ROSA Planning Centre to align strategies, share best practices, and drive collective success
• Maintain meticulous records and documentation of all ROSA cases, case planning activities, imaging collections, and timeline management in
• Travel within Singapore for case support, customer engagement, and scan collection
• Provide on-call support after hours and weekends for urgent clinical cases or customer needs
• Work closely with ZBI Coordinator - ROSA to ensure Medical Education programs are executed effectively

Core Competencies

• Strong selling, negotiation, and interpersonal skills with professional demeanor
• Commercial focus with drive to achieve sales targets and market penetration goals
• Customer service orientation with genuine desire to solve problems and drive success
• Ability to understand surgical procedures and operating theatre workflows
• Entrepreneurial mindset with willingness to learn, adapt, and drive innovation
• Strong analytical and strategic thinking abilities
• Excellent organizational and project management skills with attention to detail
• Proficiency with customer relationship management systems, particularly
• Strong presentation and communication skills for diverse audiences
• Technical aptitude to understand robotic surgical systems and imaging technologies
• Ability to work under pressure and manage time-sensitive deliverables
• Problem-solving skills for technical, logistical, and workflow challenges
• Resilience and adaptability in complex healthcare environments

• Degree or Diploma in Life Sciences, Biomedical Science, Nursing, Biomedical Engineering, Radiology, Business, Marketing, or related field
• Minimum three to five years of successful sales experience in medical devices, with preference for orthopaedic implants, surgical robotics, or capital equipment sales to hospitals
• Demonstrated track record of achieving or exceeding sales targets and driving product adoption in complex healthcare environments
• Experience providing clinical support in operating theatre environments
• Proven ability to build and maintain relationships with surgeons, hospital administrators, and healthcare decision-makers
• Strong organizational skills with experience managing workflows, timelines, and multiple stakeholders

Preferred Qualifications

• Experience with digital health solutions, data analytics platforms, or connected healthcare technologies
• Experience with or similar customer relationship management platforms
• Understanding of surgical case planning processes and pre-operative preparation workflows
• Knowledge of orthopaedic surgical procedures, particularly knee and hip arthroplasty

• Regular travel throughout Singapore to hospitals and surgical centers
• Occasional international travel for training, conferences, and regional meetings
• Flexibility for on-call and after-hours support as clinical needs required