Associate Director Marketing, Pharmaceutical Systems, Greater Asia

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why Join Us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us

As AD Marketing, Pharm Systems GA, you will play an important role in strengthening strategic and product management of our portfolio, namely Biologics (Pre-filled syringes, Pens, Autoinjectors and Wearables), Vaccines, Acute Small Molecules, Hyaluronic Acid Derma Fillers and Anticoagulants. Leveraging your wide array of skills & competencies, you will have the opportunity to help accelerate business growth, optimize the performance of our marketing campaigns and programs, enhance B2B omnichannel marketing and monitoring, ensure new products' launch excellence and drive continuous improvement across the GA region. 

Reporting to the Director Marketing, Pharm Systems GA, you will join a team of talented individuals who collaborate closely with cross-functional stakeholders from Global, Regional and Country teams to achieve commercial success across Greater Asia.

1. Strategic Product Management

• Ensure performance of product portfolio to meet revenue and bottom-line growth aspirations
• Develop and execute regional product strategies including launch excellence plans, lifecycle management, and portfolio optimization.
• Be the voice of market to reflect unmet needs and identify mid and long-term growth opportunities
• Lead market development initiatives including new product development and introduction to shape demand and adoption across key therapeutic areas.
• Strategic Innovation in developing and implementing long-term strategies to create new products, services, and business models aligned with company goal. Key responsibilities include identifying trends, managing innovation projects from concept to execution, building partnerships, and influencing senior leadership to drive competitive advantage and growth.

2. Demand Generation and Funnel Management

• Plans, executes, and manages omnichannel marketing campaigns to achieve business goals like brand awareness, lead generation, and sales.
• Lead the rollout of regional campaigns, initiatives, and marketing collaterals (digital and physical) to support strategy execution.
• Partner with global and local teams to align product positioning and messaging with BD's value proposition.
• Track portfolio funnel progress, win/loss outcomes, and drive follow-through with country teams in ensuring healthy funnel of opportunities in the region.

3. Marketing and Commercial Operations

• Collaborate cross-functionally between local/region/global teams to implement product growth imperatives.
• Create and deploy sales tools, training materials, and marketing content to win in owned segments.
• Actively work together with other functional leaders to retire business risks (e.g. supply and quality) and realize growth opportunities for the short term.

Ideal Candidate Profile

• Bachelor's degree in Life Sciences. Candidates with an MBA will be preferred.
• 10+ years of experience in product management, preferably in healthcare/Med Tech, bioprocessing, pharmaceutical or life-sciences, API.
• Strong analytical, communication, and stakeholder management skills.
• Experience working in a regional or multi-country role in a B2B context is highly desirable.
• Language preference: English, Chinese, to enable effective communication with customers in selective countries.

Click on apply if this sounds like you

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate based on race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

To learn more about BD visit:

Required Skills

Optional Skills

.