Senior/Marketing Executive

About the Role:

We are seeking a creative and strategic Marketing Executive (Content) to join our team. This role blends content production, digital marketing, website management, and event support, with a strong focus on storyboarding and end-to-end content creation. You will be responsible for bringing our brand to life across multiple platforms, driving engagement, and supporting marketing initiatives.

Content Production

• Lead the storyboarding process : conceptualize narratives and visual flow for all video and creative content, ensuring alignment with brand objectives.
• Plan, script, and storyboard content for campaigns, social media, events, and marketing materials.
• Film and produce short-form and long-form video content (reels, stories, vlogs, event coverage, testimonials, etc.).
• Edit content (video, photo, graphics) and enhance content to create high-quality, engaging outputs tailored to each platform.
• Write captions, copy, and hooks that resonate with different audiences.
• Ensure consistency in branding, tone, and visual identity across all channels.
• Stay updated with digital and creative trends, testing new formats and techniques to keep content fresh and engaging.
• Collaborate with clinical and internal teams to ensure content is accurate, credible, and audience-appropriate.
• Coordinate with internal and external production partners where necessary.

Social Media & Analytics

• Manage and curate content for social media platforms to enhance brand visibility and engagement.
• Schedule postings across Instagram, Facebook, LinkedIn, TikTok, and YouTube.
• Optimize each piece of content for the platform's best practices (hashtags, SEO, timing, thumbnails, tagging).
• Respond to comments, messages, and engage with the online community to foster positive interactions.
• Monitor, track, and report content performance using analytics tools.
• Stay updated on platform algorithms, trends, and emerging formats.
• Provide recommendations to improve engagement, reach, and conversions.
• Test, refine, and scale content strategies based on data insights.

• Update and maintain website content, including text, images, videos, and creating new landing pages , ensuring accuracy, relevance, and alignment with brand guidelines.
• Optimize website content for SEO to improve search visibility and drive traffic.
• Coordinate with internal and external teams for website design or technical updates.
• Monitor website performance and analytics to identify opportunities for improvement and enhance user experience.

Manage e-commerce processes, including product listings, promotions, purchase logistics, and monthly reporting for accounting and management.
- Ensure information is user-friendly, up to date, and aligned with brand identity.

Marketing & Event Management

• Support the development and execution of marketing strategies aligned with business goals to drive brand awareness, website traffic, and client acquisition.
• Provide creative input and insights during strategic planning to ensure campaigns are innovative, engaging, and effective.

Design and refine presentation decks and other marketing collateral.
- Coordinate with internal teams and external vendors for campaign deliverables (e.g., banners, websites, eDMs, partnerships).
- Plan, organize, and execute marketing events such as workshops, seminars, and conferences.
- Oversee end-to-end event logistics, including venue selection, participant registration, and post-event follow-up.
- Partner with stakeholders and vendors to ensure seamless and impactful event experiences.

• Bachelor's degree in Marketing, Media, Communications, Design, or a related field.
• Strong storytelling and visual communication skills, ability to conceptualize, storyboard, and execute creative content aligned with brand and marketing objectives.
• Proven experience in content creation, including storyboarding, filming, editing, and publishing across digital platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube).
• Experience in website management, including updating content, creating landing pages, and basic SEO optimization.
• Experience in events management is a plus.
• Possess project management skills, a self-starter, and able to handle multiple tasks and meet deadlines. Detail-oriented, proactive, and adaptable to changing priorities.