
Marketing Executive
5 days ago
About the Role
We are looking for a hands-on, creative, proactive and design-savvy Marketing Executive to support the execution of our 360° marketing initiatives in Singapore. This role is ideal for someone with strong creative skills, solid project coordination experience, and a working knowledge of the FMCG retail and digital landscape. You will support the full spectrum of marketing efforts managing our premium pet food brands — across digital, retail, and experiential touchpoints.
Key Responsibilities
Creative & POSM Production
- Design and produce
POSM assets
including banners, e-banners, shelf talkers, wobblers, decals, and store display materials. - Prepare final artwork with accurate printing specifications and coordinate directly with print vendors to ensure quality and timely delivery.
Photography & Videography
- Plan and execute product/lifestyle photo and video shoots independently using your own photography and video skills.
- Create content suited for both social media and marketing materials (e.g., behind-the-scenes, stop-motion, short-form vertical videos).
- Edit assets using tools such as CapCut, Lightroom, Adobe Creative Suite, etc.
Social Media & Content Marketing
- Manage social media content and scheduling across platforms via Meta Business Suite and TikTok Business.
- Create visually engaging content using Photoshop, Illustrator, Canva, and CapCut.
- Develop social media calendars, write captions, and publish platform-optimised content.
- Handle
TikTok Live and Shopee Live streaming
, including hosting and technical setup.
Influencer & Event Coordination
- Identify, engage, and coordinate with influencers and pet content creators for collaborations and campaigns.
- Assist with
event management
, including roadshows, pet expos, retailer activations, and seeding kits.
Retail & Trade Marketing
- Localize and adapt artwork for retail banners, shelf displays, and trade campaigns.
- Work with sales and trade teams on activations and in-store promotions.
E-commerce & Digital Support
- Assist in visual merchandising and content management for platforms like Shopee, Lazada, and other partner sites.
- Collaborate on the design and update of campaign assets across web and digital touchpoints.
Website Management (Bonus)
- Knowledge of managing websites on Wix and WordPress is a strong plus.
- Support landing page updates, product uploads, and brand page maintenance as needed.
Project & Vendor Coordination
- Coordinate internal and external stakeholders to ensure smooth execution of campaigns and asset delivery.
- Track progress, manage timelines, and maintain high design and brand standards.
- Familiarity with NetSuite
or similar ERP systems is a plus (for tracking, inventory, brief routing, etc.).
Requirements
- 3–5 years of relevant marketing experience, preferably in FMCG, retail, or pet-related industries.
- Strong skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign), CapCut, Canva.
- Proven ability to independently
shoot and edit visual content
(photo and video). - Hands-on experience with social media platforms, including Meta Business Suite and TikTok Business.
- Experience in
POSM design, print production
, and
vendor coordination
. - Proficient in
Meta Business Suite
,
TikTok Business
, and livestreaming platforms. - Familiar with
Shopee/Lazada CMS
and digital retail environments. - Experience coordinating with printing vendors and understanding print production requirements.
- Bonus: Knowledge of Wix and WordPress for basic website updates and content management.
- Creative, organized, independent, and able to manage multiple projects simultaneously.
- A genuine passion for pets is a strong advantage
- Singaporean & PR preferred.
Why Join Us?
- Be part of a passionate team driving growth in the pet food sector.
- Full-spectrum marketing exposure: digital, retail, creative, influencer, and web.
- Enjoy full creative ownership — from ideation to execution.
- Gain exposure to influencer, trade, and experiential marketing.
- Fast-paced, collaborative, and supportive work environment.
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