Marketing Executive

5 days ago


Clementi West Region, Singapore Link 2 Link Asia Pacific Pte Ltd Full time $40,000 - $80,000 per year

About the Role

We are looking for a hands-on, creative, proactive and design-savvy Marketing Executive to support the execution of our 360° marketing initiatives in Singapore. This role is ideal for someone with strong creative skills, solid project coordination experience, and a working knowledge of the FMCG retail and digital landscape. You will support the full spectrum of marketing efforts managing our premium pet food brands — across digital, retail, and experiential touchpoints.

Key Responsibilities

Creative & POSM Production

  • Design and produce
    POSM assets
    including banners, e-banners, shelf talkers, wobblers, decals, and store display materials.
  • Prepare final artwork with accurate printing specifications and coordinate directly with print vendors to ensure quality and timely delivery.

Photography & Videography

  • Plan and execute product/lifestyle photo and video shoots independently using your own photography and video skills.
  • Create content suited for both social media and marketing materials (e.g., behind-the-scenes, stop-motion, short-form vertical videos).
  • Edit assets using tools such as CapCut, Lightroom, Adobe Creative Suite, etc.

Social Media & Content Marketing

  • Manage social media content and scheduling across platforms via Meta Business Suite and TikTok Business.
  • Create visually engaging content using Photoshop, Illustrator, Canva, and CapCut.
  • Develop social media calendars, write captions, and publish platform-optimised content.
  • Handle
    TikTok Live and Shopee Live streaming
    , including hosting and technical setup.

Influencer & Event Coordination

  • Identify, engage, and coordinate with influencers and pet content creators for collaborations and campaigns.
  • Assist with
    event management
    , including roadshows, pet expos, retailer activations, and seeding kits.

Retail & Trade Marketing

  • Localize and adapt artwork for retail banners, shelf displays, and trade campaigns.
  • Work with sales and trade teams on activations and in-store promotions.

E-commerce & Digital Support

  • Assist in visual merchandising and content management for platforms like Shopee, Lazada, and other partner sites.
  • Collaborate on the design and update of campaign assets across web and digital touchpoints.

Website Management (Bonus)

  • Knowledge of managing websites on Wix and WordPress is a strong plus.
  • Support landing page updates, product uploads, and brand page maintenance as needed.

Project & Vendor Coordination

  • Coordinate internal and external stakeholders to ensure smooth execution of campaigns and asset delivery.
  • Track progress, manage timelines, and maintain high design and brand standards.
  • Familiarity with NetSuite
    or similar ERP systems is a plus (for tracking, inventory, brief routing, etc.).

Requirements

  • 3–5 years of relevant marketing experience, preferably in FMCG, retail, or pet-related industries.
  • Strong skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign), CapCut, Canva.
  • Proven ability to independently
    shoot and edit visual content
    (photo and video).
  • Hands-on experience with social media platforms, including Meta Business Suite and TikTok Business.
  • Experience in
    POSM design, print production
    , and
    vendor coordination
    .
  • Proficient in
    Meta Business Suite
    ,
    TikTok Business
    , and livestreaming platforms.
  • Familiar with
    Shopee/Lazada CMS
    and digital retail environments.
  • Experience coordinating with printing vendors and understanding print production requirements.
  • Bonus: Knowledge of Wix and WordPress for basic website updates and content management.
  • Creative, organized, independent, and able to manage multiple projects simultaneously.
  • A genuine passion for pets is a strong advantage
  • Singaporean & PR preferred.

Why Join Us?

  • Be part of a passionate team driving growth in the pet food sector.
  • Full-spectrum marketing exposure: digital, retail, creative, influencer, and web.
  • Enjoy full creative ownership — from ideation to execution.
  • Gain exposure to influencer, trade, and experiential marketing.
  • Fast-paced, collaborative, and supportive work environment.


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