Head of Regional Marketing

19 hours ago

Singapore ShopBack Full time $120,000 - $180,000 per year
Our Journey ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, and the first prototype was built over a weekend with the other co-founders. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily. We're building The World's Most Rewarding Way to Shop — and looking for bold, driven individuals to join us.
Your Role Do you aspire to redefine the future of payments and rewards across diverse, high-growth APAC markets? As the Head of Regional Marketing for ShopBack Pay, you will architect and scale bold, high-performing marketing strategies that shape consumer decision-making online and offline. This is your chance to deliver transformative impact at regional scale, working closely with visionary leaders, the world's top brands, and entrepreneurial local teams, while championing innovation in a fast-moving, data-driven environment. Your Adventure Ahead
  • Lead Regional GTM Strategy: Define and scale a region-wide marketing strategy for ShopBack Pay that blends local agility with cross-market leverage — maximizing speed, efficiency, and impact.
  • Own the Full Funnel: Drive end-to-end customer acquisition and retention across markets, from strategy and campaign design to creative development and execution.
  • Ignite Strategic Partnerships: Collaborate with top brands and merchants to co-create B2C and B2B2C campaigns that fuel growth, deepen engagement, and position ShopBack Pay as the leading wallet alternative.
  • Deliver 360° Activations: Launch memorable, omnichannel campaigns — from digital to in-store — that resonate across segments and markets, maximizing both reach and relevance.
  • Inspire In-Market Teams: Empower local teams to deliver best-in-class POS experiences, campaign execution, and retail presence — supported by robust regional playbooks and strategic guidance.
  • Champion ROI and Performance: Own the regional marketing budget, optimizing spend allocation
Essentials to Succeed
  • 8+ years of progressive growth experience across marketing or partnerships, with a regional or global lens in payments, O2O, e-commerce, fintech, or platform-led ecosystems.
  • Proven leadership across multi-country teams, with a track record of launching transformative initiatives and rallying diverse stakeholders toward bold, shared goals.
  • Strategic operator meets creative marketer — you've built and scaled go-to-market engines that drive sustainable user acquisition, retention, and market share gains.
  • Deep user empathy and UX thinking — you're obsessed with improving the customer journey, from first touch to final checkout, understands how marketing impacts the user behaviour at each touch point.
  • Data-native mindset: You make data-driven decisions, with clear campaign measurement, attribution, experimentation, and ability to turn insights into strategies and executional wins.
  • Compelling communicator: Adept at tailoring narratives for the boardroom, inspiring partners, and aligning cross-functional teams around a common mission.
  • Omnichannel fluency: Deep expertise in both digital growth and on-the-ground retail activation. You're comfortable building from scratch and iterating fast in uncharted environments.
  • Founder's mindset: You're entrepreneurial, resilient, and energized by building at speed. You see ambiguity as opportunity and bias toward action.
  • Cultural intelligence across APAC: Strong emotional EQ and cultural fluency to connect, adapt, and lead across diverse markets and teams.
  • Mobility for impact: Willing and able to travel (~2–3x per quarter or as needed) to build deep market context and stakeholder trust.
  • AI-savvy problem solver: Practical experience using AI tools (e.g. ChatGPT, Cursor) to streamline workflows, enhance creativity, and drive marketing efficiency at scale.
ShopBackers' DNA Grit - We tackle all challenges head-on, working together to solve problems and achieve success. Hunger - We value hard work, and having relentless drive. Speed - We move fast and have a bias for action, all to deliver maximum impact. Impact - We focus on results, always aiming for the best possible outcomes and timelines. Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.
Exclusively for ShopBackers Career progression paths and opportunities to take on greater challenges that help you realise your ambitions. Be part of a winning team on a journey to global scale. Competitive compensation based on your performance. Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day. Work-From-Anywhere benefit to enable you to thrive personally and professionally.
ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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