Marketing Content Creator

Marketing Content Creator

Company: World Farm

Location: Singapore

Are you a creative talent passionate about design, storytelling, and green living? Join World Farm, Singapore's leading wholesale and retail garden centre, as we embark on an exciting journey to inspire sustainability and transform homes with the beauty of plants.

As our Marketing Designer and Content Creator, you'll combine your creativity and expertise to craft compelling visuals and engaging content that resonates with budding gardeners, proud homeowners, and plant enthusiasts alike.

About World Farm

At World Farm, we are more than a garden centre. We are a one-stop destination for all things plants and gardening, committed to promoting sustainability and green living, one plant at a time. As we expand further into the retail space, we aim to make gardening accessible and exciting for everyone, from beginners to seasoned plant parents.

Your Responsibilities

• Creative Design: Craft visually stunning designs for digital and print, including posters, banners, flyers, brochures, vouchers, gift cards, and POS displays.
• Content Creation: Develop engaging multimedia content, including photos, videos, animations, and social media posts tailored to platforms like Instagram, TikTok, and Xiao Hong Shu.
• Brand Storytelling: Collaborate with the team to conceptualise and execute campaigns that connect with our target audience.
• Photography & Videography: Capture product photos, videos, and lifestyle content that showcases the beauty of plants, gardening products and garden spaces, which will also be used to update our webstore and catalogue.
• Trendspotting: Stay updated on social media and marketing trends to ensure we're always ahead of the curve.
• Campaign Coordination: Work closely with the team and/ or vendors/ freelancers to align visuals with overarching marketing objectives.
• Asset Management: Organise and maintain a library of design assets for efficient and effective project execution.
• Visual Merchandising: Plan and design for ongoing store displays and seasonal promotions, including spatial design and product placements

What We're Looking For

• Qualifications: Diploma or Degree in Graphic Design, Visual Arts, or related fields (or equivalent experience).
• Experience: At least 2 years of relevant experience in graphic design, content creation, or digital marketing.

• Technical Skills:

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Proficiency in videography and photography skills as well as basic photo editing skills.

• Video editing skills (Premiere Pro, After Effects, or CapCut) are a bonus.

• Creative Edge: Strong eye for typography, layout, and aesthetics, with knowledge of colour theory and current design trends.

• Social Media Savviness: Familiarity with TikTok, Instagram, XHS, and other platforms, plus knowledge of content strategies.
• Soft Skills: Team player with excellent communication and collaboration abilities, capable of prioritising tasks and taking ownership of projects.
• Adaptability: Thrive in a fast-paced environment and manage multiple projects effectively.
• Passion for Green Living: An interest in gardening, sustainability, or green spaces is a big plus

Why Join Us?

• Work Perks: Non-traditional perks such as free use of our commercial pickleball courts, free car and motorcycle parking, dining and other discounts at affiliated businesses, and the chance to work in a lush garden setting.
• Flexible Work Arrangement: Enjoy a flexible work model that promotes work-life balance while offering you some structure.
• Pet Care Leave: Not a parent but a paw-rent? Enjoy pet-care leave to take care of your pets.
• Collaborative Culture: Be part of a supportive team that values innovation and creativity.
• Growth Opportunities: Contribute to a brand on the rise, shaping how we connect with new audiences.

How to Apply

Send your resume, portfolio, and a brief introduction about why you're the perfect fit to Showcase your best work and let us see how you can help bring our brand to life