Social Media Marketing Executive

Supporting the Marketing Communications Manager, you will be responsible for managing the hotel's owned social media channels, ideating social-first, relevant and on-brand content on an always-on and tactical basis to drive engagement. This includes helping to develop social media content calendars and high-quality social assets, working with influencers/guests to create and amplify user-generated content reflecting our brand's values. The candidate must be comfortable with copywriting for social media channels and must ensure a consistent brand identity across social channels.

Below is a list of non-exhaustive tasks to be delivered in refreshing, creative ways to excellent and high-quality standards.

• Content Strategy : Work with the Marketing Communications Manager to plan and execute the hotel's social media strategy aligned with the hotel's commercial/marketing priorities, objectives and brand identity. Deliver reactive content on top of planned content.
• Social Media Asset Creation :
• Proactively take high-quality, social-ready images and develop reels to post real-time, authentic hotel content. Candidate must be very hands-on, and must identify and capture content for social media channels. Candidate will need to work closely with multiple internal departments to schedule and coordinate social media shoots.
• Proactively identify User Generated Content (UGC) to post on owned channels, with permission.
• Collaborate with photographers, influencers, media to facilitate the creation of high-quality, compelling visual social media content.
• Social Media Channel Management : Proactively publish content across platforms including Instagram, Facebook, LinkedIn, TikTok. Work with agencies on other social media channels.
• Community Management & Reviews : Actively track and manage public comments/feedback and private direct messages across owned social media channels in a timely and brand-appropriate manner. Monitor, engage and respond to guest interactions and messages in a timely and brand-appropriate manner.
• Social Media and Digital Ad Management : Work with Corporate Marketing teams to manage and optimise social media ad campaigns to attain commercial and marketing objectives.
• Impact and Measurement : Proactively track social media KPIs on a weekly/monthly/quarterly basis. Actively document social media content/media clippings. Analyse metrics and generate monthly performance reports, offering insights and recommendations to optimise. Candidate must be proactive in taking learnings and tweak accordingly.
• Other Tasks –
• Support media/influencer tastings and stays
• Support processing of claims
• Other tasks assigned by the Marketing Communications Manager and the Marketing Communications Director

Stakeholders:

• Internal Marketing Communications team members
• Internal Hotel Teams including F&B and its outlets, Culinary, Commercial, Catering Sales, Front Office, Housekeeping, Spa, Management Team
• Corporate Marketing teams – Digital, Social, Brand, Communications

Who We're Looking For

• Minimally 1 year of working experience in social media, integrated marketing and communications in hospitality, F&B, travel, lifestyle sectors.
• Natural content creator and copywriter for social media content.
• Minimum Degree in Marketing, Business Communications or related fields from a recognised tertiary institution.
• Curious and creative, proactive, excellent verbal and written communication skills, collaborative team player, responsible, problem solver, possesses a good attitude.
• Keeps up-to-date with industry trends, platform updates, technologies, best practices, competitor activity.
• Proficient in Microsoft Word, Powerpoint, Excel, Canva, Sprinkler and other creative tools

Seniority level

• Seniority level
  Entry level

Employment type

• Employment type
  Contract

Job function

• Job function
  Art/Creative and Marketing
• Industries
  Hospitality

Referrals increase your chances of interviewing at PARKROYAL COLLECTION Marina Bay, Singapore by 2x

Get notified about new Social Media Marketing Specialist jobs in Singapore, Singapore .

Senior Manager, Marketing Planning - SEA/ANZ
E-commerce & Retail Marketing Manager, SEA
Executive/Senior Executive Digital Marketing
Intern, Social Media (Content & Community Management)
Assistant Manager, Brand Partner Marketing
Marketing & Operations Manager (SIA Academy) - 2 Years Contract
Social Media Content Creator (Part-Time)
Partnership Assistant Manager - Online Marketing, Regional Brand & Growth Marketing
Digital Marketing Specialist, Communications & Digital Marketing - 1 Year Contract
Marketing, Media & VIP Guest Services Manager, Disney Cruise Line
Senior Associate, Digital Marketing (1-Year Contract)
Social Media Content Creator (Freelance)

We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

---