Growth Marketing and Digital Media Manager

Position: Growth Marketing and Digital Media Manager

Reporting to: Head of Growth Marketing

Position start date: 1 September 2025

About Morrow

Morrow is redefining preventive healthcare by integrating precision medicine, digital tools, and lifestyle interventions in a seamless ecosystem. Our flagship centre in Singapore combines a medical clinic with a next-generation lifestyle facility, supported by AI, health coaching, and the latest in diagnostics and recovery modalities.

At Morrow, we are guided by two sets of commitments:

Our Operating Principles – how we work and hold ourselves accountable as a team:

Mindful. Ownership. Rhythm. Winning Together.

Our Brand Promises – what we bring to our clients and the lens for everything we create:

Connection. Impact. Trust. Empowerment. (CITE)

This isn't just medicine. It's a movement. If you are ready to shape the future of longevity care and make a lasting impact, join us in redefining healthcare for Singapore and the world.

Role Overview

Drive and manage our growth marketing, digital marketing and marketing strategy. 

Paid Media and SEO

• Paid media planning and buying on Facebook, Google Ads, IG, Tiktok and other platforms. Run both 'always on' and 'tactical' paid ads campaigns according to goals (for brand awareness and leads generation) and budgets assigned and carry out continual monitoring and optimisation of paid ads campaigns and ad sets to ensure efficient spend, pacing and good optimisation so that metrics such as 'Cost Per Lead' and 'Cost Per Mille' are kept low. 
• Manage the channels accordingly to ensure content is aligned with the brand guidelines and the brand image and grow feelings of brand companionship and brand love.
• Continually write appropriate copy for ads, update 'negative keywords' lists, include new keywords, carry out experimentation and A/B tests, maintain records of all UTM tags used and assist with landing pages tweaks to improve optimisation.
• Help to manage and maintain our digital assets such as our website, TikTok, LinkedIn, Google Ads, Facebook, IG, GTM, GSC, GA4, UTM codes, dashboards and more. Configure integrations, measurements, attributions, conversions and dashboards.
• Search Engine Optimisation.

Strategy and Insights

• Use data and insights to inform marketing and business strategy related planning. Analyse data, maintain dashboards, create powerpoint slides and generate insights.
• Conduct environmental scanning to sense the external business environment including what our competitors are offering, relevant regulatory changes, macro environmental factors, etc.
• Conduct primary research such as email surveys, interviews, focus groups, etc.
• Conduct secondary research such as web searches, scientific literature review, considering various documents and primary sources.

Webmaster

• Act as webmaster. Manage the website, update content, ensure PDPA compliance, report on web analytics, perform SEO related tweaks (schema markups, site audits, links, etc) and integrate the website with other APIs and analytics (GA4) software. 
• Work with technology team and other stakeholders and agencies to add new features, maintain assets, etc.

Strategic Leadership and Budget Management

• Utilise data, qualitative and quantitative, interpretivistic and empirical, to assist with decision making. 
• Assist the Head of Growth Marketing to help provide strategic leadership over growth initiatives and help to manage the marketing budget. 

Ad hoc tasks

• Carry out other ad hoc tasks as and when asked to.

Cross-Functional Collaboration

Work closely with:

• Various internal and external stakeholders on growth related initiatives.
• Brand and Community to integrate their brand and community initiatives into your work.
• Content and Education to integrate their content and education initiatives into  your work.

Qualifications & Experience:

• At least 4 years of experience in growth marketing and digital marketing.
• Experience in integrated marketing and business/marketing strategy and insights would be highly advantageous.
• Experience managing teams and agencies.
• Polished communication and good analytical and problem-solving skills.
• Passion and interest for preventive healthcare, lifestyle medicine and longevity medicine is desirable.
• Relevant degree or diploma would be highly advantageous.

Why Join Us

This is a career-defining opportunity to shape the future of longevity medicine while working alongside world-class clinicians and technologists. You'll contribute to initiatives that directly lead to extending human healthspan while establishing Singapore as the global hub for longevity innovation.

Morrow is an equal opportunity employer committed to building a diverse and inclusive team.