Digital Media Marketing Manager

1 week ago


Singapore ISERIOUS PTE. LTD. Full time $60,000 - $80,000 per year
Key Responsibilities

Digital Marketing Strategy

  • Develop and implement digital marketing strategies tailored to the beauty industry, focusing on brand awareness, community engagement, and e-commerce growth.
  • Manage multi-channel campaigns across social media, search engines, e-commerce platforms, and influencer networks.

Content & Brand Communication

  • Create and oversee engaging beauty-related content (short videos, tutorials, lifestyle visuals, campaigns) that resonate with target audiences.
  • Ensure brand consistency across all digital touchpoints, including website, social media, and e-commerce platforms.

Social Media & Influencer Marketing

  • Drive growth and engagement across key platforms (Instagram, TikTok, Facebook, Xiaohongshu, etc.).
  • Identify and collaborate with beauty KOLs/KOCs to strengthen brand visibility and product adoption.

Performance & Growth Marketing

  • Plan and manage paid media campaigns to boost traffic, conversion, and customer acquisition.
  • Analyze campaign performance, track KPIs, and optimize strategies to improve ROI.

Market Trends & Consumer Insights

  • Monitor beauty industry trends and consumer behavior to adjust digital marketing tactics.
    Conduct competitor benchmarking to maintain a strong market positioning.
Requirements
  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • +3 years of experience in digital marketing field.
  • Strong track record in social media management, influencer marketing, and e-commerce promotion.
  • Hands-on experience with beauty-related content creation and storytelling.
  • Familiar with digital tools such as Google Analytics, Meta Ads, TikTok Ads, or equivalent.
  • Creative, data-driven, and detail-oriented with strong project management skills.

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