Brand and Marketing Manager

7 days ago


Stevens Road, Singapore EtonHouse Full time $80,000 - $120,000 per year

Reporting to Group CMO, the Brand and Marketing Manager will work closely with

the Director of Enrichment as well as the academic, enrolment and customer

experience teams, and other relevant internal departments to market, promote and

build brand equity for The Eton Academy.

Job Description

  • Oversee all digital and social properties, activate and optimise campaigns

    driving organic and paid traffic and engagement.
  • Conceptualize, curate, and create engaging content to enhance

    equity, traction and conversion.
  • Enhance website and social media content and user experience.
  • Plan and execute lead generation and performance campaigns across

    search, social, display, and programmatic channels.
  • Utilize data-driven insights to optimize campaigns.
  • Manage inbound and re-marketing campaigns, collaborating closely

    with agency partners to achieve SMART goals.
  • Negotiate and execute campaigns for all media buys.
  • Identify and develop partnerships to enhance equity and awareness

    through earned media.
  • Pitch ideas to publishers and mainstream media for increased visibility.
  • Collaborate with videographers, graphic designers, and content creators

    to develop brand assets for awareness and equity.
  • Ensure all materials align with the brand's tone and guidelines.
  • Develop high quality brand premiums.
  • Develop the marketing budget and strategic initiatives to optimise spends

    and ROI.

Enrolment:

  • Ensure lead and enrolment targets are met for all Eton Academy centres.
  • Conceptualise promotions and plan their creative execution to drive

    leads and conversions.
  • Plan and execute recruitment events, open days, and strategic initiatives

    to promote centres.
  • Train and support on-ground enrolment and customer experience teams

    to improve conversions.
  • Conduct regular competitor analysis and audits.
  • Prepare enrolment reports, emphasizing key performance indicators like

    cost per action/lead, conversion rate, and funnel analysis.
  • Lead the development of strategies and tools to enhance

    customer engagement and experience.

Qualifications:

  • Bachelor's degree in Marketing and Communications from a

    recognised University
  • At least 7-10 years of related work experience in a service-oriented

    industry with a strong understanding and demonstrated expertise

    in digital marketing
  • Experience working in a school environment would be an

    added advantage
  • Essential to have prior experience in implementing and

    executing marketing plans from inception to execution.
  • Experience leading a team is preferred
  • Possess a collaborative attitude and work well in a team-oriented

    work environment
  • Excellent written and verbal communication skills
  • Result oriented and a hands-on marketer, open-minded, lifelong learner
  • Strong organisational skills with the ability to multi-task
  • Ability to work well under pressure and to tight deadlines

Department

The Eton Academy

Locations

Stevens Road

About EtonHouse International Education Group

EtonHouse emphasises child-led learning, fostering happiness, engagement, open-mindedness, critical thinking, and a lifelong love for learning. Our inquiry-based pedagogy, established 30 years ago, has made us a leader in education, offering a comprehensive K-12 pathway from Infant Care to High School in Singapore and 9 other countries. The group also manage E-Bridge, part of Singapore's Anchor Operator Scheme for affordable Pre-Schools, and Middleton International School, an affordable through-train international school.

Founded in 1995



  • Thomson Road, Singapore Kellogg Company Full time

    Looking to be part of a company with people who are passionate about success? **Kellogg Company** is that place! Come grow with us as we provide opportunities to enhance your current skills and learn new ones. Engage with us, and together we will shape a stronger future for our company and your career. In your role as **Brand Manager, AMEA Snacks**, you...

  • Marketing Manager

    7 days ago


    Anson Road, Singapore JUNU SG PTE LTD Full time

    About us JUNU SG PTE LTD We are looking for a Marketing Manager to grow our reach and promote sales in the local market. The Marketing Manager will support the CEO in setting and implementing the marketing strategy for sales, marketing success, creating and managing campaigns that increase sales, launches, events, partnerships, social media, content, and...


  • Anson Road, Singapore Finest People Full time

    Interested in working in a highly innovative company that values creativity and forward-thinking approaches? - Ready to take the next step and work with a globally renowned organization? - Looking to make an impact and see a tangible result in the industry? Yes? Then read on to know more! **Your new employer: To hand over a healthy & beautiful planet to...


  • Stevens Road, Singapore Novotel & Mercure Singapore on Stevens Full time $3,000 - $45,000 per year

    Job Description & RequirementsTimely delivery of guests' luggage, messages and any other items for delivery within the propertyPersonalise guests' orientation of their room in a professional, friendly and engaging wayMaintain a presence in the lobby as an ambassador of the property and brand, offering exceptional service to the guestsService focused...

  • Marketing Manager

    1 week ago


    Battery Road, Singapore Gname.com Pte Ltd Full time

    Develop and execute comprehensive digital marketing strategies tailored to specific regions to drive user acquisition and engagement on our social networking platform. - Utilize data analytics and user insights to identify opportunities for growth and optimize marketing campaigns for maximum impact. - Manage regional marketing budgets effectively, tracking...

  • Marketing Manager

    1 week ago


    Anson Road, Singapore Finest People Full time

    Want to be work with a creative & dynamic team that **creates the best videos for brands**? - Always wanted to make sure you are **surrounded by people who will help you grow—**individuals who are focused and successful? - Love seeing the magic of video on screen and interested in being a part of the production process? - Then keep scrolling. This media...


  • Anson Road, Singapore Flintex Consulting Pte Ltd Full time

    **Job Highlights** - Work Life Balance - Great Working Environment - Good Career Growth **RESPONSIBILITIES** - Analyzes Customer Relationship Management (CRM) system data in response to sales and brand initiatives or enquiries records such as customer information, call patterns, demographics etc to identify facts and trends and make recommendation. -...

  • Marketing Assistant

    3 days ago


    Park Road, Singapore Travel Star Pte. Ltd. Full time

    **Marketing Assistant** **Working Location**:People's Park Complex, #02-05, Singapore 059108 **Working Hour: 9am to 6pm (Monday to Friday)** **Salary**:$2000 - $2800 **Job Highlight** - Career Progression Opportunities - Competitive Benefits & Welfare - Manage monthly marketing calendars and activities for the company & its subsidiaries. - Develop new...

  • Marketing Executive

    2 days ago


    Scotts Road, Singapore a-DrBrand Pte Ltd Full time $30,000 - $60,000 per year

    JOB DESCRIPTIONAssist in conceptualising, planning and executing marketing campaigns across retail, marketplaces, and digital platforms.Coordinate with internal teams, partners, and agencies on campaigns, content, social media, PR, and O2O activations.Conduct market research, propose fresh ideas, and support retail promotions and digital launches.Support...


  • Anson Road, Singapore Finest People Full time

    Ready to kickstart your career in marketing? - Looking for a company & products that take a **modern take on luxury retro scooters?**: - Interested in joining a **World Leader in Scooter & Motorcycle Manufacturing?** - Then please keep on reading!_ ***Your New Company: Luxury Italian Scooters & Mopeds | Symbolises art, design, technology, and...