Brand and Marketing Manager
7 days ago
Reporting to Group CMO, the Brand and Marketing Manager will work closely with
the Director of Enrichment as well as the academic, enrolment and customer
experience teams, and other relevant internal departments to market, promote and
build brand equity for The Eton Academy.
Job Description
- Oversee all digital and social properties, activate and optimise campaigns
driving organic and paid traffic and engagement. - Conceptualize, curate, and create engaging content to enhance
equity, traction and conversion. - Enhance website and social media content and user experience.
- Plan and execute lead generation and performance campaigns across
search, social, display, and programmatic channels. - Utilize data-driven insights to optimize campaigns.
- Manage inbound and re-marketing campaigns, collaborating closely
with agency partners to achieve SMART goals. - Negotiate and execute campaigns for all media buys.
- Identify and develop partnerships to enhance equity and awareness
through earned media. - Pitch ideas to publishers and mainstream media for increased visibility.
- Collaborate with videographers, graphic designers, and content creators
to develop brand assets for awareness and equity. - Ensure all materials align with the brand's tone and guidelines.
- Develop high quality brand premiums.
- Develop the marketing budget and strategic initiatives to optimise spends
and ROI.
Enrolment:
- Ensure lead and enrolment targets are met for all Eton Academy centres.
- Conceptualise promotions and plan their creative execution to drive
leads and conversions. - Plan and execute recruitment events, open days, and strategic initiatives
to promote centres. - Train and support on-ground enrolment and customer experience teams
to improve conversions. - Conduct regular competitor analysis and audits.
- Prepare enrolment reports, emphasizing key performance indicators like
cost per action/lead, conversion rate, and funnel analysis. - Lead the development of strategies and tools to enhance
customer engagement and experience.
Qualifications:
- Bachelor's degree in Marketing and Communications from a
recognised University - At least 7-10 years of related work experience in a service-oriented
industry with a strong understanding and demonstrated expertise
in digital marketing - Experience working in a school environment would be an
added advantage - Essential to have prior experience in implementing and
executing marketing plans from inception to execution. - Experience leading a team is preferred
- Possess a collaborative attitude and work well in a team-oriented
work environment - Excellent written and verbal communication skills
- Result oriented and a hands-on marketer, open-minded, lifelong learner
- Strong organisational skills with the ability to multi-task
- Ability to work well under pressure and to tight deadlines
Department
The Eton Academy
Locations
Stevens Road
About EtonHouse International Education GroupEtonHouse emphasises child-led learning, fostering happiness, engagement, open-mindedness, critical thinking, and a lifelong love for learning. Our inquiry-based pedagogy, established 30 years ago, has made us a leader in education, offering a comprehensive K-12 pathway from Infant Care to High School in Singapore and 9 other countries. The group also manage E-Bridge, part of Singapore's Anchor Operator Scheme for affordable Pre-Schools, and Middleton International School, an affordable through-train international school.
Founded in 1995
-
Brand and Marketing Manager
3 days ago
Stevens Road, Singapore Eton House International Education House Full timeReporting to Group CMO, the Brand and Marketing Manager will work closely with the Director of Enrichment as well as the academic, enrolment and customer experience teams, and other relevant internal departments to market, promote and build brand equity for The Eton Academy**.** - Oversee all digital and social properties, activate and optimise...
-
Marketing Executive
2 days ago
Stevens Road, Singapore EtonHouse Full timeOverviewAt The Eton Academy, we believe learning should be engaging, purposeful, and inspiring. As a Marketing Executive, you will play a pivotal role in amplifying this belief, communicating our value proposition and connecting families to our enrichment and after-school programmes, celebrating our learners' achievements, and driving the visibility and...
-
Marketing Manager
21 hours ago
Anson Road, Singapore JUNU SG PTE LTD Full timeAbout us JUNU SG PTE LTD We are looking for a Marketing Manager to grow our reach and promote sales in the local market. The Marketing Manager will support the CEO in setting and implementing the marketing strategy for sales, marketing success, creating and managing campaigns that increase sales, launches, events, partnerships, social media, content, and...
-
Manager, Marketing and Communications
1 week ago
Park Road, Singapore Commonwealth Bank Full time**Organization**:At CommBank, we never lose sight of the role we play in other people’s financial wellbeing. Our focus is to help people and businesses move forward to progress. To make the right financial decisions and achieve their dreams, targets, and aspirations. Regardless of where you work within our organisation, your initiative, talent, ideas, and...
-
Assistant Marketing Manager
3 days ago
Anson Road, Singapore A. SUNSET OPERATIONS PTE. LTD. Full timeSUSHISAMBA Singapore, a renowned fusion restaurant blending Japanese, Brazilian, and Peruvian flavors, is seeking an experienced and dynamic Assistant Marketing Manager to join our pre-opening team. Job Purpose: The Assistant Marketing Manager will assist the Director, Marketing & Communications - Asia, in planning, developing, and executing marketing...
-
Marketing & PR Assistant Manager / Manager
1 week ago
Anson Road, Singapore Flintex Consulting Pte Ltd Full time**Position Summary**: This position is to collaborate with key stakeholders in crafting and executing captivating integrated marketing campaigns and initiatives across diverse channels, including digital, social, and events. Your expertise will contribute to the success of both in-house and client brands, achieving business objectives and surpassing key...
-
Marketing & PR Assistant Manager / Manager
3 days ago
Anson Road, Singapore Flintex Consulting Pte Ltd Full time**Position Summary**: This position is to collaborate with key stakeholders in crafting and executing captivating integrated marketing campaigns and initiatives across diverse channels, including digital, social, and events. Your expertise will contribute to the success of both in-house and client brands, achieving business objectives and surpassing key...
-
CRM & Retail Marketing Assistant Manager
3 days ago
Anson Road, Singapore Flintex Consulting Pte Ltd Full time**Job Highlights** - Work Life Balance - Great Working Environment - Good Career Growth **RESPONSIBILITIES** - Analyzes Customer Relationship Management (CRM) system data in response to sales and brand initiatives or enquiries records such as customer information, call patterns, demographics etc to identify facts and trends and make recommendation. -...
-
Marketing Executive
1 week ago
Anson Road, Singapore Flintex Consulting Pte Ltd Full timeTo perform and plan marketing activities include corporate branding, corporate communications, press relations, publicity campaigns, program marketing, market intelligence, advertising, product bundling promotions, sponsorships and event/seminar management - To conduct market research & analysis to specify market requirements for current and future...
-
Marketing Executive
3 days ago
Anson Road, Singapore A. SUNSET OPERATIONS PTE. LTD. Full timeSUSHISAMBA Singapore, a renowned fusion restaurant blending Japanese, Brazilian, and Peruvian flavors, is seeking an experienced and dynamic Marketing Executive to join our pre-opening team. **1.** **Job Purpose** The Marketing Executive will be involved in planning, developing and implementing marketing campaigns to promote our brands. This includes admin...
