Customer Advocacy Specialist, Asia

Your work days are brighter here.

We're obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we're shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you'll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We're in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you'll do meaningful work with Workmates who've got your back. In return, we'll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you've found a match in Workday, and we hope to be a match for you too.

About the Team

The Workday Customer Advocacy team is a dynamic and fast-paced team within the Communications function, focused on transforming our most valued customers into powerful, influential advocates to help drive our business forward. We strive to deliver impactful customer stories that enhance Workday's reputation, amplify thought leadership, influence ACV and support overall business objectives.

About the Role

As a Customer Advocacy Specialist for the Asia region (ASEAN, Hong Kong, Taiwan & Korea), you will be responsible for ensuring our customers become powerful advocates to help drive our business forward. Partnering closely with our sales and marketing, you'll ensure our the voice of our customers features significantly across Workday's marketing programs and sales efforts. This is the job for you, if you have a strong passion for understanding customers and an ability to develop and nurture working relationships with both practitioners and C-level executives. You're a team player who loves and thrives when collaborating with other stakeholder teams, notably sales, customer success, and marketing, to stay tightly aligned on customer priorities, readiness and messaging. You need to be analytical and data-driven, with the ability to track goals to measure the effectiveness of our customer advocacy efforts.

This role will report to the Head of Customer Advocacy, AP&J, based in our Singapore office.

Key Responsibilities:

• Develop & nurture a community of customer advocates that articulate the value of Workday:

  • Source, secure, manage and drive advocacy opportunities with critical customers within region to support marketing initiatives

  • Engage with senior level customers in business conversations, and develop highly engaged, mutually-beneficial reference relationships 

  • Continue to identify, forge and nurture strong relationships with key customer advocates 

• Emotional & value driven customer story telling:

  • Work with stakeholder groups (e.g. sales, marketing, customer success) to align customer content with high impact, priority initiatives.

  • Partner with marketing to deliver high-quality customer content to include sales collateral, case studies, videos, podcasts, webinars, etc.

  • Strong amplification plan to ensure customer stories are leveraged across all relevant initiatives to include events, trade shows, demand campaigns, brand campaigns, social media etc.

• Help to measure and track ROI of programs to ensure we provide the highest impact to priority business needs.

• Work as an advocate for our team and customers internally

• Bring innovation and creative ideas to leverage the customer voice in content and marketing activities

About You

• Bachelor's degree in marketing, business administration, or a related field.

• 3-5 years experience in B2B communications and/or B2B marketing, or a similar role within the HCM or ERP industry.

• Experience with customer advocacy programs and creating customer content such as written case studies, video testimonials, etc.

• Demonstrated ability to build strong, lasting relationships with internal and external constituents (customers, marketing, sales, executives, etc.)

• Strength in working with cross-functional teams

• Experience in developing and executing creative ideas and program

• Strong strategic thinking, problem solving, and analytical skills

• Superb writing and general communications skills especially when communicating with C-level customers.

• Fluency in Mandarin / Cantonese is a plus but not required

Our Approach to Flexible Work
 

With Flex Work, we're combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

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