Senior Communications Associate

Role Overview

As a Senior Communications Associate, you'll play a key role in shaping how The Learning Lab connects with parents, students and the wider community. You'll craft compelling stories, manage multi-channel communications and ensure brand consistency across every touchpoint — from emails and social media to events and parent interactions.

This role is ideal for a creative yet meticulous communicator who thrives in a fast-paced environment, values precision and consistency and wants to make an impact on a brand that shapes young minds.

Key Responsibilities

1.    Copywriting & Content Creation

• Develop engaging, on-brand copy for various channels including email, SMS, website, social media, print and in-centre collaterals, announcements and press materials.

• Craft messaging that aligns with campaign objectives and resonates with parents and students, while ensuring consistency and alignment with the company's positioning and tone of voice.

• Support long-form storytelling initiatives such as brand videos, blogs, curriculum features and parent testimonials.

• Maintain editorial and content quality standards across all platforms.

2.    Social Media & KOL Management

• Partner with the social media agency to plan and oversee social content calendars, ensuring alignment with campaign priorities.

• Assist in managing influencer (KOL) collaborations — from briefing and content review to performance tracking and relationship building.

• Identify authentic storytelling opportunities through students, parents, teachers and curriculum.

3.    Parent Liaison & Testimonial Management

• Work closely with internal teams to source, document and curate parent and student testimonials.

• Support parent-facing communications to ensure clarity, warmth and professionalism in tone.

• Help maintain strong brand trust and engagement through timely, well-crafted messages.

4.    Events & Campaign Support

• Assist in the planning and execution of key marketing events, brand activations and campaign launches.

• Support pre-, during-, and post-event communications and coordination.

• Contribute ideas to enhance storytelling and brand engagement through live experiences.

• Work with Digital Marketing team to drive leads collection.

5.    Perform other marketing-related duties as assigned including but not limited to events support and assisting on photo/video shoots.

Requirements

·       Bachelor's degree in Communications, Journalism, English, Marketing, Public Relations, or a related field.

· –5 years of relevant experience in communications, journalism, marketing, public relations or events.

·       Exceptional writing and editing skills with a strong grasp of tone, structure and brand voice.

·       Highly detail-oriented and meticulous — able to uphold brand consistency, accuracy and quality in every piece of communication.

·       Excellent project management and interpersonal skills, with the ability to juggle multiple priorities and deadlines.

·       Self-motivated, resourceful and with strong problem-solving and decision-making skills.

·       A proactive, adaptable team player with a passion for education and storytelling.

·       Agency-related experience is a bonus.

·       Experience with HubSpot is a strong plus.

What We Offer

•      A dynamic and collaborative work environment.

•      Opportunities for professional growth and development.

•      The chance to be part of a brand that makes a meaningful difference in the lives of students and families