Marketing Communications Manager

The NTU Office of Commercial and Auxiliary Services (OCAS) is responsible for the strategic planning, management, and marketing of commercial real estate, hospitality (including Nanyang Executive Centre) and auxiliary services (car parks and shuttle bus services) in NTU main campus and -north.

The Nanyang Executive Centre (NEC) is located at the NTU Main Campus. Currently undergoing refurbishment, the NEC features 150 guestrooms and aims to offer a premier venue for corporate training, retreats and private events. We are looking for an experienced person to join us as the Marketing Communications (Marcom) Manager.

The Marcom Manager will develop and execute comprehensive marketing strategies to enhance NEC's presence. The jobholder would manage content creation, creation of marketing collaterals, manage brand consistency and public relations. This role requires close coordination with various internal teams and University-wide stakeholders to achieve NEC's business objectives.

Key Responsibilities:

• Developing and Executing Strategies: Developing and implementing comprehensive marketing communication plans that align with NEC's overall business goals and brand strategy.
• Content Creation and Management: Overseeing the creation of engaging content for various marketing channels, including social media, email campaigns, websites, and marketing materials.
• Public Relations and Media Relations: Work closely with Corporate Communications Office to manage media relations, craft press releases, and coordinating public relations activities as and when required.
• Brand Management and Consistency: Ensuring consistent messaging and branding across all marketing materials and communication channels.
• Cross-Functional Collaboration: Work with other teams and diverse stakeholders, to ensure seamless communication and alignment.
• Budget Management: Managing the marketing communications budget and ensuring efficient allocation of resources.
• Performance Analysis and Reporting: Monitoring and analysing the effectiveness of marketing communications campaigns and reporting on key metrics.
• Staying current with industry trends: Keeping abreast of hospitality and accommodation industry trends and best practices in marketing and communications.

Essential Skills:

• Strategic Thinking and Planning: Ability to develop and implement effective marketing communication strategies.
• Communication: Effective communication skills to interact with other departments and NTU stakeholders.
• Digital Marketing Expertise: Proficiency in various digital marketing channels, including social media, email marketing, and content marketing.
• Brand Management: Understanding of brand principles and the ability to maintain brand consistency.
• Project Management: Ability to manage multiple projects simultaneously and meet deadlines.
• Analytical Skills: Ability to analyse data, track campaign performance, and identify areas for improvement.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field. Diploma holders with extensive experience may be considered.
• Minimum 4 years of experience in marketing and communications, with a proven track record of success.
• Prior experience in higher education, hospitality, or accommodation industry would be highly advantageous.
• Good working knowledge of digital media channels and best practices.
• Proficiency in design software.
• Excellent interpersonal, written and verbal communication skills, with the ability to craft compelling messages.

The appointment title offered will commensurate with candidate's prior work experiences.

We regret that only shortlisted candidates will be notified.