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Marketing Executive
2 weeks ago
Job Title: Marketing Coordinator (Loyalty)
Job Summary:
We are looking for a highly motivated and detail-oriented Marketing Executive (Loyalty) to support the management and growth of our brand's loyalty program. In this role, you will be responsible for developing and executing email marketing campaigns, managing loyalty program content, and tracking key member behavior and campaign performance. You will collaborate with various teams to ensure alignment between loyalty initiatives and hotel promotions, while helping to monitor and enhance our online brand reputation.
Key Responsibilities:
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Plan, develop, and execute email marketing campaigns for the loyalty program
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Assist with tracking online brand reputation and generate regular reports
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Support segmentation, personalization, and automation of loyalty emails to drive engagement and repeat bookings
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Coordinate content calendars and promotional efforts with F&B and Guest Experience teams
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Track and report on member behavior, campaign performance, and redemption trends
Skills and Requirements:
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No prior industry experience required, but a strong interest in digital marketing, CRM, and customer loyalty is essential
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Excellent written and verbal communication skills
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High attention to detail and strong organizational abilities
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Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint)
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A keen interest in loyalty data analytics and customer lifecycle marketing
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Familiarity with CRM platforms is a plus, or willingness to learn
