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Assistant Marketing Manager

2 weeks ago

Bukit Timah, Singapore Hyper 21 Enterprises Pte Ltd Full time $80,000 - $120,000 per year

Key Responsibilities:


• Assist in the development and execution of comprehensive marketing strategies to drive brand growth, customer acquisition, and market presence.


• Lead and manage integrated marketing campaigns across digital, social media, content, and offline channels.


• Oversee marketing calendars, ensuring timely execution of campaigns and deliverables.


• Analyze marketing performance metrics and provide insights to optimize ROI.


• Manage and coordinate with vendors, creative agencies, media partners, and freelancers.


• Ensure consistency of brand messaging and identity across all marketing touchpoints.


• Conduct market research and competitor analysis to identify new opportunities and trends.


• Support new product launches, go-to-market plans, and promotional strategies.


• Collaborate with sales, product, and customer service teams to align marketing efforts with business goals.


• Supervise, mentor, and guide junior marketing staff or interns.


• Manage marketing budgets and track spending for cost efficiency.

Job Requirements

Qualifications:


• Bachelor's degree in Marketing, Business, Communications, or a related field.


• At least 5 years of relevant marketing experience, with a proven track record in campaign management and strategic planning.


• Prior experience in a supervisory or team lead capacity is preferred.

Skills & Competencies:


• Strong grasp of digital marketing tools and platforms (e.g., Google Ads, SEO/SEM, social media, email marketing, analytics).


• Excellent project management and organizational skills.


• Strong analytical skills with experience in using marketing analytics tools (e.g., Google Analytics, HubSpot, Meta Business Suite).


• Outstanding written and verbal communication skills.


• Proficient in Microsoft Office Suite; familiarity with creative/design tools (e.g., Canva, Adobe Creative Suite) is a plus.


• Ability to multitask, manage deadlines, and thrive in a fast-paced environment.


• Creative, resourceful, and strategic thinker with attention to detail.

Preferred Attributes:


• Experience in Singapore/ASEAN markets with understanding of local consumer behavior.


• Experience in B2C and/or B2B environments depending on the industry.


• Knowledge of CRM systems, marketing automation platforms, or CMS tools (e.g., WordPress, Salesforce, Mailchimp, etc.).