Brand Executive

1 week ago


Singapore GOOD CHEER (SG) PTE. LTD. Full time $40,000 - $60,000 per year
We're launching an exciting new whiskey-focused bar, and we're looking for a passionate and engaging Brand Ambassador to help bring our vision to life. This role combines front-of-house hospitality with deep product knowledge and a flair for storytelling. You'll be the in-house whiskey expert, curating guest experiences, hosting tastings, and helping shape the bar's identity as a go-to destination for whiskey lovers.

Key Responsibilities:
  • Act as the face of whiskey culture in the venue-greeting guests, recommending pours, and guiding them through whiskey flights and pairings.
  • Host regular whiskey tastings, education sessions, and masterclasses for guests and staff.
  • Curate and update the whiskey menu in collaboration with the bar manager, including rare bottles, limited editions, and cocktail recommendations.
  • Train bar staff on whiskey categories, service etiquette, storytelling, and upselling techniques.
  • Build and maintain relationships with whiskey brands, distributors, and local reps for collaborations, events, and promotional partnerships.
  • Lead brand activations, whiskey nights, guest bartender events, and other themed experiences.
  • Maintain strong product knowledge across Scotch, Bourbon, Irish, Japanese, and world whiskies.
  • Actively engage with guests and the community to build loyalty and brand presence-both offline and via social media (if applicable).
  • Stay updated on trends in whiskey, mixology, and spirits to keep the bar's offerings fresh and relevant.
Requirements:
  • 2-5 years' experience in bartending, hospitality, or brand ambassadorship, with a strong background in whiskey or spirits.
  • Deep passion and knowledge of whiskey-heritage, styles, tasting profiles, and culture.
  • Strong interpersonal and communication skills; confident hosting and educating in both one-on-one and group settings.
  • Excellent customer service with a friendly, professional demeanor.
  • Ability to work nights, weekends, and during key promotional events.
  • Comfortable with a dynamic, start-up-style environment in a new venue.
Preferred Qualifications:
  • WSET Level 2 (Spirits), Certified Whiskey Ambassador, or similar qualifications.
  • Experience working with premium or craft spirit brands.
  • Social media presence or comfort in representing the brand online (optional but valuable).
  • Network within the local spirits, bar, or F&B community.
  • Chinese speaking enviroment
What We Offer:
  • Competitive salary incentives (based on event participation, sales performance, etc.)
  • Opportunity to grow with a new concept and shape its whiskey culture from the ground up
  • Access to rare spirits and ongoing product training
  • Flexible and creative working environment
  • Involvement in menu design, events, and long-term brand development


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