Manager / Senior Manager – Regional Digital & Channel Marketing

1 week ago

Singapore Prudential plc Full time $90,000 - $120,000 per year

Eastspring is a global asset manager with Asia at its core. We create a culture in which diversity is celebrated and inclusion assured, for our colleagues, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and in exchange, we support our people's career ambitions. We pledge to make Eastspring a place where you can Connect, Grow and Succeed.

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KEY ACCOUNTABILITIES

  • Support the development and implementation of the regional marketing strategy to win new and retain existing business across our different markets and client segments.
  • Collaborate closely with our local business units and Singapore-based shared resources to plan and execute regional multi-channel product campaigns and roadshows to increase brand and product visibility and strengthen engagement to contribute directly to our business objectives.
  • Lead digital media activations (organic and paid) across search, social, and display - promoting our brand, products, thought leadership, and corporate messaging.
  • Support the planning and execution of small- and large-scale client events that drive ongoing engagement.
  • Collaborate with investment content and digital marketing teams to help syndicate our macro views and thought leadership content to maximise reach and impact with our target audiences across our markets.
  • Track and analyse the effectiveness of our regional marketing initiatives, applying data-driven insights to continuously improve outcomes.
  • Collaborate with our media agency and local business units to systematically monitor, analyse, and report on competitors' marketing strategies, campaigns, and tactics—contributing actionable insights to our market intelligence efforts.
  • Help to source for quality and unique premiums and manage the production and inventory process effectively.

EXPERIENCE / QUALIFICATIONS

  • At least 5 years of experience in the financial services business in marketing, or product communication – preferably in a regional role.
  • University degree in Business, Marketing, Banking, Finance or equivalent.
  • Strong verbal communication skills, able to communicate with people from different levels across our markets in Asia.
  • Good knowledge of the full range of marketing disciplines such as advertising, digital, social media and events.
  • Able to work independently, excellent organisational skills and attention to detail.
  • Able to manage and prioritise multiple projects to meet deadlines.

ATTRIBUTES

  • Self-starter with the ability to use your own initiative and work independently.
  • Excellent team player who can build strong relationships through effective communication.
  • You should be highly motivated and able to manage multiple projects within strict deadlines.
  • Strong analytical and problem-solving skills coupled with a hands-on implementation mentality.
  • Creative, detail-oriented and collaborative.

Eastspring is an equal opportunity employer.  We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.

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