Brand Manager

Company: The BrandLaureate International Pte Ltd

Job Description: Brand Manager

Location: Singapore

Position: Full-time

About Us

The BrandLaureate International Pte Ltd is a new and dynamic force in the Singapore business landscape, dedicated to brand building. While newly incorporated in Singapore, we are part of a globally respected parent company with a 20-year legacy of excellence in brand recognition, development, strategy and training

Our core mission is two-fold: we celebrate and honour exceptional brands through our prestigious awards programs, and we empower businesses to achieve their full potential through expert brand consultancy. We are not just in the business of branding; we are champions of it. We are looking for a passionate and driven individual to build and manage our own brand narrative as we launch in this exciting market.

The Role

We are seeking a foundational Brand Manager to establish and grow our company's presence and reputation in Singapore and the wider APAC region. This is a pivotal role where you will not be just managing a brand but shaping the very identity of a company that defines brand excellence for others. You will be responsible for developing and executing a comprehensive brand strategy that communicates our unique value proposition, builds prestige around our awards, and drives demand for our consultancy services and training programs.

This is a unique "meta" opportunity for an individual who is passionate about the power of branding itself.

Key Responsibilities

Brand Strategy & Engagement Development:

• Develop and implement the brand strategy for our Singapore entity, ensuring it aligns with the parent company's heritage while resonating with the local and regional market.
• Define our brand positioning, messaging, voice, and value proposition to a B2B audience of C-level executives, marketing directors, and business owners.
• Plan and execute multi-channel branding campaigns to build brand awareness and generate leads for both our awards programs and consultancy services.
• Engage with all stakeholders and shareholders to inform and promote The BrandLaureate's initiatives.
• Cultivate relationships with media, industry publications, and key influencers to secure press coverage and public relations opportunities

Awards Program Management

• Develop the marketing and communications strategy for our flagship brand awards.
• Drive the call-for-entries and nomination process through targeted outreach and promotional campaigns.
• Craft the narrative around the awards, highlighting their prestige, rigorous judging process, and the value of winning.
• Leverage award winners and their stories to create powerful post-event marketing content and testimonials.

Partnerships & Stakeholder Engagement:

• Identify and build strategic partnerships with industry associations, business chambers, and other relevant organisations to enhance our brand reach and credibility.
• Support the business development team by creating high-quality sales and marketing collateral (presentations, brochures, proposals).
• Analyse market trends, competitor activities, and customer insights to identify opportunities for growth and refinement of our strategy.

Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• A minimum of 5-7 years of experience in brand management, B2B marketing, or a related role.
• Proven experience in developing and executing successful brand and marketing strategies from the ground up.
• Exceptional written and verbal communication skills, with a talent for crafting compelling narratives for a sophisticated business audience.
• Strong understanding of digital marketing, content marketing, PR, and social media marketing, particularly within a B2B context.
• Strategic thinker with a hands-on, execution-oriented mindset.
• Ability to operate independently in a startup environment while leveraging the resources of an established parent company.
• Experience in a professional services, consulting, or B2B agency environment is highly advantageous.

What We Offer

• A competitive salary and benefits package.
• A unique "greenfield" opportunity to build a prestigious brand from its inception in a new market.
• The stability and credibility of a parent company with 20 years of proven success.
• A dynamic, entrepreneurial, and collaborative work culture.
• Significant autonomy and direct impact on the company's growth and success.
• Opportunity to network with leaders from the most successful and innovative brands in the region.

How to Apply

Interested candidates are invited to submit their comprehensive resume and a cover letter detailing their relevant experience and why they are the perfect fit for this unique role.

Job Type: Full-time

Pay: $4, $7,000.00 per month

Benefits:

• Work from home

Work Location: Hybrid remote in Singapore 189352