Regional Assistant Digital Manager

MAIN PURPOSE

Reporting directly to the Regional PC Digital Manager, he/she will co-create the SEA region-specific digital strategy and create digital and e-commerce assets for Total Personal Care brands (Senka, Tsubaki, FINO, Ma Cherie, New Brands), as well as to drive new initiatives to experiment and pilot across the digital marketplace, social commerce and space. The team is responsible for driving and delivering total SEA FineToday Regional e-commerce strategy, roadmap & e-commerce communication toolkits to accelerate the growth of e-commerce in the region. The role includes visibility to senior stakeholders.

KEY RESPONSIBILITIES

COMMUNICATION DEVELOPMENT

• Lead development of regional Brand Day asset creation for SEA region

• Lead development of regional E-Commerce asset creation and guidelines of new product launches/ new brand launches/ brand renewal for SEA region

• Represent SEA interests to Global brand team & ensure that new innovations and communications fulfil SEA needs

• Tracking and processing e-commerce budget and spends

BRINGING FINETODAY BRANDS TO LIFE WITHIN THE DIGITAL SPACE

• Support Digital Manager in pilot projects to test ideas and develop best practices for the region for marketplace, social commerce and AI livestream pilot, TikTok Shop new brand launch

• Support Digital Manager in developing E-Commerce Strategy for the region i.e. Drive regional platform priorities, pricing strategy and guidelines based on regional consumer insights and competitor best practices.

• Lead sourcing and ideation of E-Commerce exclusive gifting for the region.

TRACKING E-COMMERCE GROWTH AND PROFITABILITY

• Support Digital Manager on regional E-Commerce marketing data reporting and recommend actionable insights within the E-Commerce team to grow brand market share and sales

• Support Digital Manager in monthly analysis of E-Commerce data for the SEA region

• Regular monitoring of regional campaigns and reviewing against key performance marketing metrics and evaluate profitability

• Support Digital Manager in optimizing regional E-commerce profitability by optimizing E-commerce P&L via trade terms negotiation.

• Familiarize with regional E-Commerce seller centres and dashboards to draw insights

• Monitor and partner local markets to ensure content / execution excellence across E-Commerce platforms

KEY INTERFACES

• Reports to Regional Personal Care Digital Manager

• Partners with the 6 Local E-commerce teams in the SEA cluster

• Partners with the Regional Brand Holder team in Singapore

• Assists partnering with Global Brand Holder team in Japan (for specific collaboration projects)

• Creative agencies, Digital agencies and other 3rd party suppliers

REQUIREMENTS

• Minimum 2 years-experience in a Digital Marketing or E-commerce Role within FMCG. Preference for beauty/ personal care experience

• Experience in Regional or Global E-commerce Marketing for brand(s)

• Experience & knowledge in SEA

SKILLS SET

• Keen eye and passion for beauty / skincare / haircare and e-commerce

• Interest in constantly evolving e-commerce space, developing digital marketing communication and possesses ability to assess numerical data

• Strategic thinking to solve business issues: ability to zoom in and out, sound attention for details with focus on big picture

• Growth mindset: Energized to navigate nuances, competitor trends to deliver business growth

• Entrepreneurial mindset: Strong bias for action, embrace start-up mindset in an MNC Joint Venture environment and comfortable experimenting

• Ability to work well with stakeholders of different nationalities, based in different geographies

• Flexibility to travel when required