Product Marketing Specialist

Company Description
Wood Mackenzie are the global research, analytics, and consultancy business powering the natural resources industry. For 50 years, we have been providing the quality data, analytics, and insights our customers rely on to inspire their decision making.
Our dedicated oil, gas & LNG, power & renewables, chemicals, metals & mining sector teams are located around the world and deliver a variety of projects based on our assessment and valuation of thousands of individual assets, companies, and economic indicators such as market supply, demand, and price trends.
We have over 1,900 employees in 30 locations, serving customers in nearly 80 countries. Together, we inspire and innovate the markets we serve - providing invaluable intelligence to help our customers overcome the toughest challenges, and make strategic decisions that will, ultimately, accelerate the world's transition to a more sustainable future.
**Wood Mackenzie brand video**
**Job Description**:
Wood Mackenzie is looking for an enthusiastic, tenacious and ambitious Product Marketing Specialist. This role will help us drive the business transformation at Wood Mackenzie, which includes scaling a new product marketing function, and step changing how we market and sell our products and services.
**About the Role**
Partnering with product teams to understand our product strategy, you will focus on delivering product marketing plans for a group of products. A core part of this role is creating compelling customer stories driven by customer insight. Aligned with our sales approaches and priorities, you will deliver sales enablement initiatives and co-ordinate regional marketing activities for the assigned products
**Main Responsibilities**
**Customer perspective**
- Use insights across markets, clients, competitors and prospects to formulate value-driven customer propositions, product use cases and feed back what resonates.
**Target market and buyer persona definition**
- In conjunction with product and the wider go-to-market team, use market segmentation to position products for each customer group. Help create buyer persona for go-to-market planning, sales and marketing use.
**Go to market planning**
- Work with product teams to understand roadmaps and create compelling value proposition messaging to be used in marketing programmes and sales tools. Co-ordinate regional marketing launch activities.
**Tools and assets creation**
- Design sales enablement tools and develop role-play scenarios. Work with marketing, content and creative teams to create a range of assets with business outcomes led messaging.
**Effective marketing across full lifecycle**
- As part of the go-to-market team, craft core messaging and co-ordinate communications with regional marketing and customer success teams throughout the full lifecycle of products, including launch, updates, and sunset to achieve agreed commercial goals.
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**Qualifications**:
We'd like you to:
- Demonstrate strong product marketing knowledge
- Be market and client focused
- Excel at story-telling
- Have experience of executing across the full lifecycle of products from a product marketing perspective
- Demonstrate a clear results focus and strong organisational skills
- Be a relationship-builder
- Be passionate about growing the products and have a genuine interest in developing your skills
- Have an intellectual curiosity about how data and analytics solve critical business issues
Additional Information
WoodMackenzie is an equal opportunities employer.
We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability.
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