Sales Director

4 days ago

Singapore Coeus International Holdings Pte Ltd Full time $90,000 - $120,000 per year
Sales Director
About Coeus International Holdings

Coeus International Holdings is a premium tuition agency specializing in providing high-quality, personalized academic support to students from Grade 1 to Grade 12 in Singapore. We focus on preparing students for both international and local examinations, ensuring academic excellence and seamless integration into top institutions.

The Role

The Sales Director is a key executive position responsible for developing and executing the agency's overall sales strategy, driving student enrollment growth, and expanding market share within the competitive tuition industry. This role requires a strategic leader who can manage a sales team, forge new institutional partnerships, and consistently meet ambitious revenue targets.

Key Responsibilities
Strategic Leadership & Sales Growth
  • Strategy Development: Design, implement, and manage a comprehensive sales strategy focused on achieving market penetration and accelerating enrollment for all tuition programs.
  • Revenue Management: Own the annual sales budget and monthly revenue targets. Monitor key performance indicators (KPIs) and provide regular forecasts and performance reports to senior management.
  • Team Leadership & Management: Recruit, train, mentor, and motivate the sales and consultation team to ensure high performance, professionalism, and adherence to sales process best practices.
  • Process Optimization: Standardize and optimize the sales cycle, from initial lead generation and consultation to enrollment and payment processing, to maximize conversion rates.
Program & Market Focus
  • International Curriculum: Lead sales efforts for programs catering to Grade 1 to 12 students following international school curricula (e.g., IB, AP, IPC).
  • Local & Entry Exams: Develop and market specialized tuition packages for students preparing for Local IGCSE and AEIS (Admission Exercise for International Students) examinations.
  • New Program Launch: Collaborate with the Academic Director to strategize the market launch and pricing of new subject or examination preparation courses.
Partnership & Business Development
  • Institutional Relations: Identify and establish high-value referral partnerships with international schools, expat communities, educational consultants, and foreign chambers of commerce.
  • Client Acquisition: Oversee B2C and B2B marketing initiatives to ensure a consistent pipeline of qualified leads for academic consultation.
Required Skills & Qualifications
  • Experience: Minimum of 5+ years of progressive sales experience, with at least 3 years in a senior management or Director-level role. Experience in the Education, Services, or EdTech industry is highly preferred.
  • Educational Background: Bachelor's degree in Business Administration, Marketing, or a related field.
  • Leadership: Proven ability to lead, manage, and drive performance within a results-oriented sales team.
  • Market Knowledge (Essential):

    Deep understanding of the Singapore private education landscape , including the requirements and sensitivities of international school curricula and admissions processes (e.g., AEIS).

In-depth knowledge of the education system and market in China to effectively target and counsel international student prospects.

Familiarity with the generally UK/Commonwealth education system (e.g., A-Levels, O-Levels, IGCSE) is essential for advising on curriculum pathways.
- Soft Skills: Exceptional communication, negotiation, and interpersonal skills, with the ability to articulate educational value to parents and institutional partners.

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