General Manager, Integrated Country Foods

Company description:

About Us

Headquartered in Singapore, SATS Ltd. is one of the world's largest providers of air cargo handling services and Asia's leading airline caterer. SATS Gateway Services provides airfreight and ground handling services including passenger services, ramp and baggage handling, aviation security services, aircraft cleaning and aviation laundry. SATS Food Solutions serves airlines and institutions, and operates central kitchens with large-scale food production and distribution capabilities for a wide range of cuisines.

SATS is present in the Asia-Pacific, the Americas, Europe, the Middle East and Africa, powering an interconnected world of trade, travel and taste. Following the acquisition of Worldwide Flight Services (WFS) in 2023, the combined SATS and WFS network operates over 215 stations in 27 countries. These cover trade routes responsible for more than 50% of global air cargo volume. SATS has been listed on the Singapore Exchange since May 2000. For more information, please visit

Why Join Us

At SATS, people are our greatest asset and we build our success on the knowledge, expertise and performance of every contributor, by embracing diversity and uniqueness. As part of our holistic approach and commitment to embracing FAM (Fulfilling, Appreciated, Meaningful) in the workplace, we offer the runway to develop Fulfilling careers that foster your career growth, recognising and Appreciating the strength of talent and capabilities that we continue to build internally; and inspiring and encouraging each other to make Meaningful contributions in the work we do at SATS.

Job description:

About Us

Headquartered in Singapore, SATS Ltd. is one of the world's largest providers of air cargo handling services and Asia's leading airline caterer. SATS Gateway Services provides airfreight and ground handling services including passenger services, ramp and baggage handling, aviation security services, aircraft cleaning and aviation laundry. SATS Food Solutions serves airlines and institutions, and operates central kitchens with large-scale food production and distribution capabilities for a wide range of cuisines.

SATS is present in the Asia-Pacific, the Americas, Europe, the Middle East and Africa, powering an interconnected world of trade, travel and taste. Following the acquisition of Worldwide Flight Services (WFS) in 2023, the combined SATS and WFS network operates over 215 stations in 27 countries. These cover trade routes responsible for more than 50% of global air cargo volume. SATS has been listed on the Singapore Exchange since May 2000. For more information, please visit

Why Join Us

At SATS, people are our greatest asset and we build our success on the knowledge, expertise and performance of every contributor, by embracing diversity and uniqueness. As part of our holistic approach and commitment to embracing FAM (Fulfilling, Appreciated, Meaningful) in the workplace, we offer the runway to develop Fulfilling careers that foster your career growth, recognising and Appreciating the strength of talent and capabilities that we continue to build internally; and inspiring and encouraging each other to make Meaningful contributions in the work we do at SATS.

Key Responsibilities

As General Manager, you will lead strategic growth across key domains including Procurement & Sourcing, Food Manufacturing, Sales & Marketing, Category Management, Trading, Supply Chain, and Distribution. You will be instrumental in shaping Country Foods' future—driving innovation, expanding market presence, and building a resilient, data-driven organization.

This role demands visionary leadership, commercial acumen, and a deep understanding of food systems and supply chains. You'll work closely with internal and external stakeholders to position Country Foods at the forefront of the industry, both locally and internationally.

What We Offer

• A dynamic, global, and professionally rewarding environment.
• Collaboration with skilled, multinational and committed colleagues.
• A performance-driven culture that values excellence and innovation.
• Opportunities to shape the future of food in Singapore and beyond.

Key Responsibilities

You will:

• Lead and Inspire: Build and manage a high-performing team of sales, marketing, and category specialists to achieve ambitious growth targets.
• Strategize and Execute: Define strategic priorities in collaboration with CEO Integrated Country Foods, Head Integrated Supply Chain, Head SERVE and other SATS business units.
• Drive Manufacturing Excellence: Oversee food production operations to ensure cost-efficiency, safety, and sustainability—while scaling automation and tech adoption.
• Grow Revenue: Develop robust sales pipelines across product categories and geographies to drive profitability.
• Innovate Offerings: Spearhead product innovation and refresh strategies to expand market share locally and abroad.
• Expand Globally: Lead overseas sourcing, procurement, and distribution initiatives.
• Own Results: Be directly accountable for business growth, profitability, and market leadership.
• Develop Talent: Champion skills upgrading, succession planning and talent development to build a future-ready workforce.
• Foster Innovation Culture: Create a safe space for bold ideas while balancing risk and opportunity.
• Collaborate Across Sectors: Engage with Private-Public-People sectors to deliver integrated, end-to-end solutions and cost-effective solutions.
• Lead Transformation: Drive digital transformation and data-first operations across all business domains.

Key Requirements

You thrive in a fast-paced, ever-evolving environment and bring a blend of strategic thinking, commercial savvy, and tech fluency. You are a collaborative leader who inspires teams and delivers results.

Ideal Profile:

• 10+ years of relevant experience with a Bachelor's degree or higher.
• Proven leadership in commercial environments with strong performance outcomes.
• Deep expertise in channel/trade marketing and negotiation.
• Demonstrated success in driving business growth and market expansion, both local and overseas.
• Strong understanding of food, supply chain, and distribution landscapes
• Experience in overseas markets and international distribution.
• Tech-savvy with a passion for data, AI, and digital transformation.
• High performer under pressure with a commitment to quality.
• Skilled in stakeholder management and government engagement.
• Entrepreneurial mindset with independent decision-making ability.
• Exceptional business acumen, interpersonal, and communication skills.