Senior Business Transformation
1 week ago
Position Overview
The Senior Business Transformation & Marketing Strategy Executive is responsible for driving business growth and operational excellence through a combination of strategic planning, marketing innovation, digitalisation, and financial analysis . This role serves as a key advisor to leadership , translating business insights into actionable strategies that strengthen brand positioning, improve internal efficiency, and support long-term expansion.
Key Responsibilities
Business Transformation & Strategy
- Conduct in-depth analysis of internal workflows, market dynamics, and industry trends in Indonesia.
- Identify operational bottlenecks and implement process improvements across departments.
- Establish clear organisational structures, SOPs, and accountability frameworks tailored to the Indonesian business environment.
- Provide strategic recommendations, expansion, and market-entry considerations to management.
Marketing Strategy & Digitalisation
- Develop and execute marketing strategies that reflect local consumer behaviors and preferences.
- Strengthen digital presence through social media, OTAs, and Indonesian e-commerce platforms.
- Implement CRM systems adapted to local customer engagement styles.
- Modernise brand identity while respecting cultural nuances and consumer expectations.
- Optimise marketing spend across multiple channels with data-driven insights.
Financial Analysis & Pricing Strategy
- Review financial performance, including revenue streams, occupancy/utilisation rates, and cost structures.
- Develop competitive pricing strategies benchmarked against market competitors.
- Conduct break-even, CVP, and profit margin analyses to support investment and growth decisions.
- Prepare financial forecasts and provide insights to guide strategic planning and expansion.
Operational Excellence & Monitoring
- Monitor service quality and customer experience through direct feedback and online review platforms.
- Ensure alignment of daily operations with long-term strategic goals.
- Recommend corrective actions to improve service delivery, operational flow, and staff alignment.
Strategic Support
- Support leadership in investment decisions for expansion projects and new ventures in Indonesia
Requirements
- Bachelor's or Master's degree in Business, Marketing, Finance, or related field.
- 1-3 years of experience in business transformation, marketing strategy, or strategic consulting.
- Proven experience working in or with the Indonesian market, with strong cultural and business environment understanding.
- Knowledge of Indonesian consumer behaviour, digital platforms, and competitor landscape in the hospitality industry.
- Demonstrated ability in the understanding of financial analysis, pricing models, and forecasting.
- Strong communication skills in English and Bahasa Indonesia to effectively liaise with Indonesian stakeholders
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