Paid Performance Marketing Lead

Job Description:

Ask & Embla is looking for a Paid Performance Marketing Lead who will take charge of the management of our digital accounts and diversifying the channel mix using paid social channels. You will be contributing to our effort to continuously grow and improve our market share and ROI across all marketing platforms, and there will be significant room for career development as we scale our business across multiple channels, brands, and geographies.

What You'll Do:

• Develop and execute comprehensive paid performance marketing strategies across social media (Meta, Tiktok, Pinterest), search, and other channels, maximizing return on ad spend (ROAS) and revenue.
• Build and manage strategic partnerships with media platforms, tools, listing websites, and influencers to amplify reach and engagement.
• Conduct in-depth competitor analysis and identify whitespace opportunities for growth (sales, demand generation).
• Design, manage, and optimize A/B test initiatives across paid channels to continuously improve performance.
• Manage paid media budgets efficiently and ensure optimal allocation across channels.
• Develop and maintain consistent brand messaging across all marketing channels.
• Collaborate with the Marketing team and business managers to develop customer acquisition plans and measure success.
• Work closely with the Creatives and Copywriting Team to create visuals and copy for Ads across all platforms.
• Analyze and report on key performance indicators (KPIs) including ROAS, conversion rates, customer acquisition cost (CAC), and lifetime value (LTV).
• Stay up-to-date on the latest industry trends, tools, and platforms.
• Mentorship and guidance of junior team members (if applicable).

Who You Are:

• 5+ years of experience in paid performance marketing with a proven track record of success in driving profitable growth.
• Deep understanding of social media advertising platforms (Facebook, Instagram, Twitter, etc.) and search engine marketing (SEM) platforms (Google Ads, Bing Ads).
• Expert knowledge of website analytics tools like Google Analytics.
• Strong proficiency in keyword research and audience targeting.
• Demonstrated ability to develop and execute data-driven marketing strategies.
• Excellent analytical and problem-solving skills with a hands-on mentality.
• Experience managing and optimizing marketing budgets.
• Effective communication and collaboration skills.
• Fluency in English, additional languages preferred.
• Tech-savvy and adaptable to new technologies.

What We Offer:

• A dynamic and supportive working environment
• Hybrid but flexible working arrangements
• Medical and learning benefits
• Annual and sick leaves
• Performance-based bonus

Who We Are:

Ask & Embla is a rapidly growing Alternative Body Jewelry brand based in Singapore with a collective following of more than 450,000 across our social media channels. As an E-commerce brand, we ship internationally to a diverse range of customers and we are proud to be one of the leading brands worldwide in the alternative jewelry space.

At Ask & Embla, we're passionate about creating a company that brings out the best in everyone and where individuals love to work and grow as a team. That means constantly learning and building new things, being flexible about how and where we work, and empowering each other to do the proudest work of our lives.

Ask & Embla, led by an ex-Googler and ex-Amazonian, has dozens of employees across multiple countries. We are building the foundation to expand several business verticals beyond e-commerce, while supporting existing business functions for fulfilling thousands of orders each month.

At Ask & Embla we learn and build fast together, sharing the purpose and passion of creating not just beautiful, expressive and sustainably-made jewelry, but a community that celebrates the misfits, the believers, the round pegs in square holes and everyone in between. Everyone deserves to own who they are; we create the jewelry so they can do it with pride.

Ready to Join Us?

If you're a results-oriented professional who thrives in a fast-paced environment, we encourage you to apply Please submit your resume and a quick note expressing your interest in this position to or directly through this job posting.

Learn More about Ask & Embla:

Website -

Instagram -

Facebook -

Pinterest -

TikTok -