Marketing Executive

5 days ago

Toa Payoh, Singapore MOTOR-EAST PTE LTD Full time $40,000 - $80,000 per year

Key Responsibilities:

  • Manage and oversee the company's social media accounts (Facebook, Instagram, etc.), ensuring regular posting of engaging content that resonates with our target audience.
  • Create compelling and interactive content, including promotional assets, photographs, and videos, for a range of channels such as social media, websites, and printed collateral, aimed at capturing the attention of desired audiences.
  • Establish and develop marketing communications collaterals which include brochures, banners and press advertisements.
  • Conduct thorough market research to identify trends, customer needs, and new opportunities for brand growth.
  • Plan and oversee promotional campaigns, measuring their effectiveness and adjusting strategies as necessary. Ensure all campaigns achieve maximum reach at minimal cost.
  • Plan, organize and participate in events, such as road shows and product launches, in order to boost sales.
  • Analyse marketing data to report on campaign performance and inform future marketing decisions.
  • Seek out and build relationships with potential partners, influencers, and media outlets to enhance the brand's visibility and recognition.
  • Ensure all of our messaging is consistent and aligned with BYD corporate identity (CI) across all communication collaterals and materials.

Education Qualifications:

  • Diploma/Degree in Digital Marketing, Business or its equivalent

Professional Requirements:

  • Knowledge in Graphic Design/Multimedia or a related discipline with minimum of 2 years of relevant working experience.
  • Video editing or web designing skills will be an advantage.
  • Proficient in Adobe Illustrator and Photoshop.
  • Digital marketing skills and experience is required.
  • Good organisational and communication skills.
  • Ability to work with deadlines and multiple projects.
  • Be meticulous and attentive to details.
  • Proficient in Microsoft office software.
  • Highly creative, proactive, and unafraid to make breakthrough suggestions.
  • Candidate with car trade experience will be an advantage.

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