Associate Customer Management Manager

BAT is evolving at pace - truly like no other organization.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our values every day. Come be a part of this journey

BAT SINGAPORE IS LOOKING FOR ASSOCIATE CUSTOMER MANAGEMENT MANAGER

The Associate Customer Management Manager will play a pivotal role in supporting the strategic and operational management of key accounts, driving trade marketing initiatives, and ensuring seamless execution at the ground level. This role is designed for a dynamic individual with strong commercial acumen, analytical capabilities, and operational know-how, who is eager to grow beyond the Singapore market and progress within the organization.

SENIORITY LEVEL: Junior Management Level

FUNCTION: Marketing

SALARY RANGE: Competitive market salary + Bonus scheme + Excellent benefits

LOCATION: Singapore

WHAT YOU WILL BE ACCOUNTABLE FOR

• Key Account Management (40%)

• Support volume planning, pricing strategy, and trade deal execution across key accounts.

• Assist in listing negotiations and ensure smooth onboarding of new products.
• Monitor account performance and provide data-driven recommendations to optimize sales and profitability.
• Maintain strong relationships with key account stakeholders including store managers and area managers.

• Collaborate with internal teams to ensure alignment on account strategies and execution plans.

• Trade Marketing (30%)

• Consolidate trade programs across Key Accounts and General Trade channels.

• Analyze trade program performance and market data to generate actionable insights.
• Identify trends and opportunities to enhance brand visibility and drive consumer engagement.

• Work closely with sales teams and finance to develop and roll out impactful trade campaigns.

• Operations & Field Execution (30%)

• Understand and support the execution of trade programs at outlet level.

• Coordinate with field teams and distributors to ensure timely and quality roll-out of initiatives.
• Build rapport and engagement with store managers, area managers, and distributor teams.
• Conduct market visits to ensure program compliance and gather ground-level feedback.
• Support training and capability building for distributor and retail teams.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Minimum 2–3 years of experience in Key Account Management, Trade Marketing, or FMCG Sales Operations.
• Strong analytical skills with the ability to interpret data and translate it into strategic actions.
• Excellent interpersonal and communication skills to manage internal and external stakeholders.
• Self-driven, adaptable, and eager to take on challenges beyond the Singapore market.
• Willingness to travel and relocate as part of career progression.
• Passionate about growing within the company and taking on increasing responsibilities.

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women's Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business.