B2B Marketing

6 days ago

Kampong Pasir Ris, Singapore NTUC Club Full time

Job Purpose

Responsible for end-to-end planning, execution, and optimisation of B2B marketing strategies and events. This hybrid role combines marketing for B2B relationships and the creative, logistical execution of various events aimed at elevating the NTUC Club's brand visibility, fostering valuable partnerships, and driving leads.

The successful candidate will work closely with internal teams, business stakeholders, and external partners to ensure that all marketing campaigns and events are aligned with company objectives, deliver measurable results, and strengthen our positioning in the market. A good understanding of B2B marketing principles, combined with hands-on experience in managing signature events, is essential for success in this role.

Roles and Responsibilities

  • Plan and execute lead generation campaigns through targeted outreach, email nurturing series, and content development for B2B audiences.
  • Develop compelling marketing materials and presentations to showcase the value proposition of NTUC Club's offerings for B2B audiences.
  • Develop and oversee the execution of cross-platform marketing strategies, integrating digital, social media, email, outbound marketing campaigns to drive B2B engagement.
  • Oversee all aspects of event marketing, including content creation, promotion, and advertising strategies to maximise event attendance and brand visibility.
  • Curate, plan, and execute networking events.
  • Manage budget and coordinate event logistics, working closely with internal teams and external vendors to ensure successful execution of all events.
  • Handle post campaign/event analysis, evaluating success based on key metrics such as attendee satisfaction, partnership growth, and ROI.
  • Identify, develop, and negotiate strategic partnerships and event sponsorships with businesses, agencies, and other relevant stakeholders to enhance event offerings and build brand awareness.

Requirements

  • Experience in B2B marketing, with a track record of developing and executing successful campaigns.
  • Experience with lead generation, PPC campaigns, content curation, and performance measurement.
  • Significant experience in managing and marketing events, with an ability to oversee both planning and day-to-day execution.
  • Strong organisational and project management skills, with the ability to manage multiple initiatives and deadlines.
  • Excellent communication, negotiation, and relationship-building skills.
  • Creative, proactive, and detail-oriented, with a passion for delivering impactful marketing and event experiences.

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