Content Marketer

7 days ago

Singapore CWT Full time $60,000 - $120,000 per year

· Experience

  • 3-4 years in PR / communications / digital marketing / content creation
  • Excellent writing and editing skills in English with impeccable spelling and grammar
  • Great research and organizational skills
  • A self-starter, who has an eye for an interesting story
  • Passionate about social media trends
  • Basic understanding of search optimization
  • Ability to multi-task and support the team as required
  • Previous experience running a blog (personal or professional) would be advantageous
  • Creative production skills preferred but not essential (Photoshop, iMovie)
  • Familiarity with Adobe Experience Manager, Eloqua and Google Analytics is beneficial but not essential

· Languages

o    English fluent

o    Mandarin would be a plus

 

 

· Knowledge, skills and abilities (KSAs)

o    Leadership

o    Passion

o    Caring

o    Integrity

 *LI-MAC

Main Responsibilities:

  • Support the Marketing Communications Manager in meeting key performance indicators (KPIs) that reflect the objectives of the organization

  • Research industry-related topics and manage the production of multimedia content to enhance better SEO traffic

  • Ensure content is consistent with the organization's brand, style, tone and key messaging including blog posts, website copy, videos, newsletters, case studies, research reports, eDMs, social media posts

  • Prepare well-written drafts, proof-read and edit content

  • Localize global content for key Asia Pacific markets including Singapore, China, Australia and India, and co-ordinate translations when required

  • Manage the distribution of content through blogs, social media platforms, and other communication channels; work with the Digital Marketing Designer to upload content to the website and create email campaigns

  • Manage marketing campaigns and initiatives to target potential prospects through search engine marketing and social media ads

  • A/B test email marketing campaigns and paid media campaigns

  • Increase our social media following in key markets in Asia Pacific and boost post engagement

  • Collaborate with other members of the regional and global marketing, external communications and sales teams to brainstorm and develop plans

  • Liaise with vendors as required including content creators, videographers, photographers, graphic designers and digital marketing agencies

  • Track and evaluate the effectiveness of digital marketing tactics

  • Research trends and keep the company at the forefront of new developments in digital marketing and communications

  • Support with the creation of content for regional internal communications

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