Marketing and Communications Manager

Summary

This position is responsible for the management of the Marketing & Communications team in the key areas of media coverage, collateral and publications, special events/promotions, community relations and advertising.

Job Responsibilities

• Develop strong understanding of brand guidelines across all areas and ensuring implementation across all communication channels to meet brand standards.
• Execution of B2C and B2B marketing communication strategy across all marketing channels.
• Implement a comprehensive Digital Marketing and Social Media strategy to increase bookings and traffic to hotel website.
• Develop SEM campaigns and strengthen organic SEO initiatives.
• Establish good working relationships with local and international media and host media familiarisations.
• Implementation of marketing partnership, public relations and promotional campaigns to create awareness, drive occupancy and revenue, and build customer loyalty.
• Maintain current media lists: local and international travel, leisure, lifestyle, entertainment, business and food editors.
• Execute media placements for hotel through news releases and personal contacts.
• Develop business and leisure travel promotions; release to press and/or target audience.
• Explore valuable media trades where appropriate.
• Develop Award strategy.
• Serve as hotel spokesperson, when appointed by General Manager, to make all official statements for hotel to media, especially during crisis situations.
• Maintain the media gallery with up-to-date imagery and press releases.
• Regular update of hotel website and all online sites to ensure accuracy and on brand.
• Develop engaging media-rich content for distribution to the media/social media platforms. Monitor news coverage and circulate internally.
• Establish PR & Communications programs that will benefit and support Rooms, Events and F&B strategies and initiatives. Amplify exposure and creating trademark of the product as to own the space.
• Engaging with Director of Sales and Marketing in developing and producing sales support materials for hotel (newsletters, brochures, mailers, promotion materials, in-room information, guides, etc.). Planning and strategizing to execute rooms initiatives on sales activities or digitally.
• Engaging with the Food and Beverage team in the development, strategizing collaboration in partnership leveraging the calendar of events. Offering creativity in partnership or promotion to drive F&B sales, with collaterals and promotions in place.
• Planning and execute partnerships, brand collaborations to maximise opportunities to promote F&B, Rooms or any revenue stream within the hotel.
• Contribute to employee newsletter, announcements and other printed materials published by the Talent & Culture department.
• Manage and execute all printed, digitally, photography or communication for the hotel to be aligned with its brand standards.
• Arrange and manage photography for F&B, Rooms promotions and key events in the hotel.
• Attend all briefings, meetings and trainings as assigned by management.
• Maintain a high standard of personal appearance and hygiene at all times.
• Require working beyond office hours, weekends/public holidays as and when is required by the Management
• Be aware of the hotel fire & life safety/emergency procedures.
• Perform other reasonable duties assigned by the assigned by the Management.

Qualifications and Experience

• Bachelor's Degree.
• Minimum 4 years of experience in Marketing Communications / Public Relations or 2 years of experience in a similar capacity.
• Excellent reading, writing and oral proficiency in English language.
• Proficient in MS Excel, Word, & Powerpoint.
• Excellent leadership, interpersonal and communication skills.
• Detail-oriented and highly reliable in thorough execution and follow-through.
• Ability to work well in stressful & high-pressure situations.
• A team player & builder.
• Well-presented and professionally groomed at all times.