
Marcom Specialist, APAC
1 week ago
Bruker - Innovation with Integrity.
Bruker SingaporeMarcom Specialist, APACSingapore
SPECIFIC DUTIES
- Work with Business Units, Corporate Marcom and field team to develop and execute comprehensive marcom plans for APAC region (Excluding China).
- Generate leads and new opportunities (quantity and quality) to support annual sales booking targets.
- Closely monitor and regularly review the marketing plans and make dynamic adjustments to the plan if needed.
- Develop, plan and manage the regional marcom budgets.
- Optimize on-line search engine for the region.
- Oversee digital marketing including content and management of multiple online channels such as search marketing, online exhibitions, webinars and social marketing.
- Develop and actualize marcom plans, organize marcom activities (Conferences, shows, workshops) to champion leads generation and opportunities creation most effectively.
- Plan and organize news releases, client newsletters distribution and localizing marketing materials to local needs.
- Work with channel partners (where applicable) to maximize reach local in market.
- Organized marketing collaterals, supply and materials and leverage on tools and applications for effective marcom activities, such as SalesLogix, Act-On, Adobe Creative, Marketo, SFDC.
- Undertakes any other duties as may be assigned by the Manager.
- Bachelor degree in Business/Science/Engineering.
- 3 to 6 years of experience in marketing communications or similar role.
- A team member with basic knowledge to communicate with customers and answer simple technical questions
- Strong interpersonal and persuasive skills.
- A team player, self-driven, result-oriented and organized.
- Excellent communication skill
- Bilingual in English and Chinese language in order to partner with Chinese speaking stakeholders in China and Taiwan.
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