Marketing Specialist–

20 hours ago

West Region, Singapore DHI Water & Environment (S) Pte Ltd Full time $80,000 - $120,000 per year

We are looking for a dynamic and detail-oriented Marketing Specialist to support the marketing needs of our Marine and Coastal Unit, focusing on software and advisory services. You will work cross-functionally with Sales, Product, and Advisory teams to plan and execute marketing initiatives that drive engagement, support product launches, and promote our solutions across digital and physical channels.

Marketing Planning & Governance

  • Gather input from Software Sales and VP-level stakeholders to develop a comprehensive annual marketing plan tailored to the GBU's objectives.
  • Integrate joint marketing initiatives across Advisory and Software offerings to create unified go-to-market strategies.

2. Sales & Marketing Collateral

  • Collaborate with Business Owners and Advisory leaders to create compelling content including case studies, brochures, flyers, slide decks, and proposals.
  • Ensure all materials align with the company's value propositions and tone of voice.

3. Brand & Design Management

  • Maintain visual and brand consistency across all content by applying corporate visual identity (CVI) standards.
  • Localize and customize global design templates to suit regional or product-specific needs.
  • Liaise with external design agencies and freelancers to fulfill graphic design needs.

4. Event & Conference Management

  • Organize the GBU's participation in trade shows, user conferences, and client events.
  • Manage logistics, promotional materials, on-site branding, and post-event follow-up.
  • Work closely with the digital team to promote events across web and social media.

5. Training & Webinar Coordination

  • Schedule and manage logistics for webinars, training sessions, and certification programs.
  • Handle licenses, participant registrations, payment/invoicing, and feedback collection.

6. Video Marketing

  • Coordinate video production with internal teams and freelancers, including scripting, editing, and publishing.
  • Manage the company's YouTube channel: add subtitles, optimize SEO, organize playlists, and track analytics.

7. Social Media Management

  • Plan, create, and publish posts supporting GBU-specific campaigns.
  • Engage internal teams to amplify reach, and monitor performance across channels.

8. Marketing Systems & Analytics

  • Use D365 for campaign and event creation, lead tracking, and reporting.
  • Support project portal upgrades and improvements to customer-facing platforms.
  • Monitor KPIs using Power BI and other tools to assess performance and optimize future campaigns.

9. Product Launches & Content

  • Partner with Product Managers to promote new feature releases (e.g., MIKE releases).
  • Use internal product launch Playbooks to manage go-to-market execution.
  • Create ongoing campaigns to promote adoption of new features.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • 8-10 years of experience in B2B marketing, preferably in software or technology sectors.
  • Strong project management and stakeholder engagement skills.
  • Proficient with tools such as Microsoft Dynamics 365, Power BI, SharePoint, and Adobe Creative Suite.
  • Experience with content creation, social media management, and event logistics.
  • Familiarity with YouTube management, SEO, and video publishing tools is a plus.
  • Excellent communication skills (written and verbal), with a strong attention to detail.
  • Ability to work independently and cross-functionally in a global, matrixed organization.

Preferred Competencies:

  • Strategic thinking with a data-driven approach
  • Creativity and storytelling
  • Agile, adaptable, and collaborative mindset
  • Strong time management and ability to meet deadlines

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