Marketing Specialist–

We are looking for a dynamic and detail-oriented Marketing Specialist to support the marketing needs of our Marine and Coastal Unit, focusing on software and advisory services. You will work cross-functionally with Sales, Product, and Advisory teams to plan and execute marketing initiatives that drive engagement, support product launches, and promote our solutions across digital and physical channels.

Marketing Planning & Governance

• Gather input from Software Sales and VP-level stakeholders to develop a comprehensive annual marketing plan tailored to the GBU's objectives.
• Integrate joint marketing initiatives across Advisory and Software offerings to create unified go-to-market strategies.

2. Sales & Marketing Collateral

• Collaborate with Business Owners and Advisory leaders to create compelling content including case studies, brochures, flyers, slide decks, and proposals.
• Ensure all materials align with the company's value propositions and tone of voice.

3. Brand & Design Management

• Maintain visual and brand consistency across all content by applying corporate visual identity (CVI) standards.
• Localize and customize global design templates to suit regional or product-specific needs.
• Liaise with external design agencies and freelancers to fulfill graphic design needs.

4. Event & Conference Management

• Organize the GBU's participation in trade shows, user conferences, and client events.
• Manage logistics, promotional materials, on-site branding, and post-event follow-up.
• Work closely with the digital team to promote events across web and social media.

5. Training & Webinar Coordination

• Schedule and manage logistics for webinars, training sessions, and certification programs.
• Handle licenses, participant registrations, payment/invoicing, and feedback collection.

6. Video Marketing

• Coordinate video production with internal teams and freelancers, including scripting, editing, and publishing.
• Manage the company's YouTube channel: add subtitles, optimize SEO, organize playlists, and track analytics.

7. Social Media Management

• Plan, create, and publish posts supporting GBU-specific campaigns.
• Engage internal teams to amplify reach, and monitor performance across channels.

8. Marketing Systems & Analytics

• Use D365 for campaign and event creation, lead tracking, and reporting.
• Support project portal upgrades and improvements to customer-facing platforms.
• Monitor KPIs using Power BI and other tools to assess performance and optimize future campaigns.

9. Product Launches & Content

• Partner with Product Managers to promote new feature releases (e.g., MIKE releases).
• Use internal product launch Playbooks to manage go-to-market execution.
• Create ongoing campaigns to promote adoption of new features.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 8-10 years of experience in B2B marketing, preferably in software or technology sectors.
• Strong project management and stakeholder engagement skills.
• Proficient with tools such as Microsoft Dynamics 365, Power BI, SharePoint, and Adobe Creative Suite.
• Experience with content creation, social media management, and event logistics.
• Familiarity with YouTube management, SEO, and video publishing tools is a plus.
• Excellent communication skills (written and verbal), with a strong attention to detail.
• Ability to work independently and cross-functionally in a global, matrixed organization.

Preferred Competencies:

• Strategic thinking with a data-driven approach
• Creativity and storytelling
• Agile, adaptable, and collaborative mindset
• Strong time management and ability to meet deadlines