O2O APAC Performance Marketing Manager

1 week ago

Singapore CHAGEE Full time
 The O2O Performance Marketing Manager will drive Chagee's regional performance marketing across APAC, with a strong focus on optimizing ads primarily within major food delivery platforms (e.g., Grab, Foodpanda, ShopeeFood, GoFood). You will own end-to-end ads performance, ensuring high ROAS and efficient budget use across markets.  This role blends strategic planning, data-driven optimization, and hands-on execution, working closely with country teams to manage platform ads, run A/B tests, and improve conversion and order efficiency   Key Responsibilities  Performance Marketing & Platform Optimization
  • Lead and optimize ads primarily on food delivery platforms across APAC (GrabAds, Foodpanda Ads, ShopeeFood Ads, Gojek Ads).
  • Plan and execute O2O advertising strategies across delivery platforms, Meta, Google, and other paid channels.
  • Drive ROAS-focused budget allocation by market, platform, store, and campaign type.
  • Monitor platform ad performance, ensuring strong cost efficiency (CPC, CPA, ROAS).
  Daily Monitoring & Performance Management
  • Track daily/weekly performance across food delivery platforms, identifying underperforming stores or campaigns.
  • Troubleshoot platform ads issues such as tracking, attribution, store mapping, targeting, and creative alignment.
  • Tracking of ADS Spending & maintaining regional dashboards and ensuring data accuracy across all platforms.
  Experimentation & A/B Testing
  • Run A/B tests across creatives, audiences, bidding strategies, store clusters, and delivery platform formats.
  • Pilot new ad products launched by food delivery partners and create playbooks for scale.
  • Document learnings to standardize optimization frameworks across markets.
  Cross-Market Collaboration
  • Partner with country marketing teams to ensure accurate setup and execution of platform campaigns.
  • Provide training and best practices for GrabAds, Foodpanda Ads, and other local platform ad systems.
  • Coordinate with HQ (Product, Analytics, Ops) to ensure tracking and store-level data accuracy.
  Reporting & Insights
  • Deliver structured weekly and monthly performance updates for leadership.
  • Translate platform analytics into actionable budget and optimization recommendations.
  • Ensure consistent performance measurement across all APAC markets.
  Experience & Skills
  • 5+ years' experience in digital performance marketing, with strong exposure to ecommerce and food delivery platform advertising.
  • Experience managing campaigns on delivery platforms, marketplaces, or other digital advertising channels.
  • Solid understanding of performance funnels of food delivery platforms, store-level attribution, and platform optimization levers (bidding, store clusters, time-of-day, targeting).
  • Proven track record of driving high ROAS and improving cost efficiency across campaigns.
  • Experience managing cross-channel campaigns (Meta, Google, TikTok) that complement platform-level performance.
  • Strong analytical skills to interpret performance data, identify trends, and optimize campaigns.
  • Demonstrated ability to design and run A/B tests across creatives, audiences, and bidding strategies.
  • Ability to balance strategic planning with execution across multiple markets.
  • Proficiency in Python or SQL for data analysis is a plus.

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