Retail Manager SEA

4 days ago

Singapore Charlotte Tilbury Full time $70,000 - $120,000 per year

We are on an incredible journey, rapidly expanding across the APAC region - Singapore, Thailand, Malaysia, Hong Kong, Macau, China, India, South Korea Our ambitious growth plans for 2025 and beyond are about exploring new markets and omni-channel development.

Retail Manager SEA plays an important role in driving our success and making our vision a reality You will be responsible for ensuring consistent brand experience, service quality, and operational excellence across all retail touchpoints in Southeast Asia. This role drives in-store execution, retail KPIs, and service standards, while maintaining strong relationships with frontline teams and store management.

Key Responsibilities

In-Store Execution & Brand Experience

  • Ensure brand experience, service quality, and retail excellence are consistently delivered across all stores.
  • Conduct regular store visits to monitor visual merchandising compliance, tester hygiene, and address stock-out issues.
  • Drive the in-store execution of campaigns, events, and animations to achieve sales targets and brand visibility.
  • Act as the primary in-store liaison with counter managers, providing feedback and actionable insights to HQ.

Retail Team Management

  • Lead and manage frontline retail teams to deliver service excellence and commercial results.
  • Oversee recruitment and hiring of full-time and part-time retail staff across Singapore and Malaysia
  • Develop and implement incentive programs to drive performance (including in markets without existing structures, such as TMG/Nykaa).
  • Plan, manage, and optimise roster scheduling to meet operational and sales requirements in Singapore and Malaysia

Operational Excellence

  • Manage distribution of samples and TOAs (Testers on Account) to stores in a timely and efficient manner.
  • Ensure operational processes are aligned across all markets for consistency and efficiency.
  • Partner with cross-functional teams (Marketing, VM, Education, Supply Chain) to ensure seamless execution
  • Retail Eventing
  • Lead over the counter retail events like masterclass and makeovers
  • Support on offsite trade events like pop ups

KPIs & Performance

  • Monitor retail KPIs including sales, conversion rates, and customer service scores.
  • Identify gaps and implement action plans to improve retail performance.
  • Track execution quality and ensure compliance with brand standards.

Skills & Competencies

  • Strong leadership and people management skills.
  • Excellent organisational skills and attention to detail.
  • Ability to manage multi-market operations and competing priorities.
  • Strong interpersonal skills to build relationships with retail teams and store management.
  • Analytical mindset to track performance and propose improvement strategies.

Key Selection Criteria

  • 10+ years' experience related to retail operations experience.
  • Strong leadership and people management skills.
  • Excellent organisational skills and attention to detail.
  • Ability to manage multi-market operations and competing priorities.
  • Strong interpersonal skills to build relationships with retail teams and store management.
  • Analytical mindset to track performance and propose improvement strategies.
  • Operational knowledge with strong people development skills
  • Energetic, dynamic and charismatic
  • Commercially astute and profit focused
  • Agile multi- tasker that can prioritize workload
  • Ability to change and fearless to try
  • Beauty industry background a plus

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