Retail Manager SEA

1 day ago


Singapore Charlotte Tilbury Full time

We are on an incredible journey, rapidly expanding across the APAC region - Singapore, Thailand, Malaysia, Hong Kong, Macau, China, India, South Korea Our ambitious growth plans for 2025 and beyond are about exploring new markets and omni-channel development.

Retail Manager SEA plays an important role in driving our success and making our vision a reality You willbe responsible for ensuring consistent brand experience, service quality, and operational excellence across all retail touchpoints in Southeast Asia. This role drives in-store execution, retail KPIs, and service standards, while maintaining strong relationships with frontline teams and store management.

Key Responsibilities

In-Store Execution & Brand Experience

  • Ensure brand experience, service quality, and retail excellence are consistently delivered across all stores.
  • Conduct regular store visits to monitor visual merchandising compliance, tester hygiene, and address stock-out issues.
  • Drive the in-store execution of campaigns, events, and animations to achieve sales targets and brand visibility.
  • Act as the primary in-store liaison with counter managers, providing feedback and actionable insights to HQ.

Retail Team Management

  • Lead and manage frontline retail teams to deliver service excellence and commercial results.
  • Oversee recruitment and hiring of full-time and part-time retail staff across Singapore and Malaysia
  • Develop and implement incentive programs to drive performance (including in markets without existing structures, such as TMG/Nykaa).
  • Plan, manage, and optimise roster scheduling to meet operational and sales requirements in Singapore and Malaysia

Operational Excellence

  • Manage distribution of samples and TOAs (Testers on


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