Marketing Intern, APAC

2 weeks ago

Singapore ACQUA DI PARMA Full time $70,000 - $120,000 per year
Position

Company Description

Acqua di Parma, a symbol of Italian savoir-faire and refinement, embodies discreet luxury through its elegant fragrances and lifestyle products. Join us for this internship opportunity and craft the future with us.

Job responsibilities

Job Description

Opportunities & Exposure

Activation Calendar & Trade Plan

  • Oversee the animation calendar to ensure it is fully updated
    Manage and update the full-year Trade Plan according to changes from Markets, and carry out detailed analysis of YOY trade data by line and by Market

Animation Planning & Preparation

  • Assist the Marketing team in the feedback of activity proposals from the Markets (podiums, offline activities, and in-store events)
  • Assist the Marketing team in developing trade tools adapted to APAC markets for all activations across the region
    Liaise with external suppliers to ensure efficient coordination of trade tool production and delivery to the Markets

E-Commerce/Digital activations

  • Assist the Marketing team in providing in-store VM guidelines and feedback to the Markets
  • Assist the Marketing team in developing VM display tools adapted to APAC markets
  • Coordinate with HQ for the update and enhancement of E-commerce site
  • E-monitoring of edoors on product launches and image
  • Coordinate TR APAC digital activities with Area Manager, the retailers and HQ
    In charge of the approval process of online activities (Banner, social content creation, KOL posts….) with HQ and the Markets

Competition Research & Analysis

  • Prepare monthly newsletter detailing key competitor offline and online animations
  • Monthly monitoring of competitor product positioning in key markets
  • Mystery shopping to monitor competition best practices and key launches
    Conduct in-depth research about industry best practice in terms of Trade Marketing, new launches, and promotion plans (ability to leverage on Chinese sources is required)

Regional Team support

  • Support the Regional team for any ad hoc request
  • Support the team in the financial processing of quotations, invoices and updating of budget expenses
Profile

Qualifications

  • Previous experience in the beauty / luxury / FMCG industries is an advantage
  • Team-spirited with an international outlook
  • Enthusiastic about and sensitive to luxury cosmetics
  • Strong understanding of Brand Image
  • Organized, autonomous with a sense of initiative and advanced analytical skills
  • Competent on Excel and PowerPoint
  • Able to commit full time internship from Jan 26 to Jun 26
ACQUA DI PARMA MAISON

Acqua di Parma, the epitome of Italian sophistication, continues a century-long legacy, intertwining traditional craftsmanship with modern artistry. Incepted by Colonia, the Maison's hallmark fragrance, through the vision of baron Carlo Magnani, Acqua di Parma is the essence of an attitude that embodies a dynamic, modern, and original lifestyle. Made for the personal use of the baron and a small circle of loved ones, the original composition is an open invitation to those seeking a modern Arte di Vivere, a life of vibrance and luminescence.

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