Banking Marketing Executive

Position Details:

Company : U3 Infotech (Payroll)

Role : Marketing Executive - Banking

Position : Contract

Duration : 12+ Months (Extendable OR Renewable)

Location : Singapore

The Role

We are seeking a dynamic, highly organised, and results-oriented marketing professional to join our Brand Marketing team, with a dedicated focus on card usage and portfolio growth. This role is pivotal in driving customer engagement, deepening cardmember relationships, and enhancing portfolio performance for DBS/POSB Cards.

The ideal candidate will possess strong product marketing expertise—particularly in credit and debit cards—and a keen understanding of consumer spending behaviour, lifecycle marketing, and portfolio management. You will be responsible for planning and executing marketing strategies and campaigns aimed at increasing card usage, cross-selling opportunities, customer retention, and overall portfolio profitability.

In this role, you will work closely with cross-functional teams and external stakeholders, including agencies, business analytics, cognitive banking, performance marketing, and the cards partnership, portfolio, and product teams to deliver data-driven and customer-centric marketing initiatives. You will also play a key role in reinforcing our brand promise through compelling campaigns and seamless customer journeys.

What you will be responsible for:

Campaign Strategy & Execution

1. Develop clear and compelling positioning that differentiates our offerings in the market

2. Execute comprehensive go-to-market plans with a clear strategy and approach to drive card spend, activation, retention, and overall portfolio growth.

3. Create and manage targeted value propositions and messaging based on customer segmentation, behavioural insights, and lifecycle stage.

4. Collaborate effectively with cross-functional teams—including card partnerships, portfolio management, product, business analytics, cognitive banking, in-house creative, and performance marketing teams, as well as external agencies—to ensure marketing initiatives align with business goals, brand strategy, and customer needs.

5. Support the tracking and management of advertising and promotion (A&P) budgets.

Content Creation & Amplification

1. Proficient in leveraging creative tools such as GenAI, DBS ChatGPT, and Canva to support the production of engaging marketing content, including EDMs, in-app messages, social media posts, and website pages that promote card usage and portfolio growth.

2. Support A/B testing and campaign optimisation to enhance creative effectiveness, increase awareness, and improve card spend and retention.

3. Ensure brand consistency and alignment with DBS and POSB's overall marketing and communications strategy across owned and paid media channels.

Data-Driven Marketing & Performance Analysis

1. Track and analyse campaign performance with a focus on key KPIs to optimise marketing effectiveness and ROI.

2. Collaborate with business analytics and performance marketing teams to derive insights that inform ongoing optimisation and future campaign planning.

3. Prepare reports and presentations to communicate marketing performance and customer insights to internal stakeholders, ensuring data-driven decisions that align with business objectives.

Qualifications

1. Good experience in marketing, preferably in cards, banking, or financial services.

2. Strong project management skills with the ability to manage multiple campaigns simultaneously.

3. Proficient in leveraging customer insights and analytics to inform marketing strategy.

4. Excellent communication, stakeholder management, and problem-solving skills.

5. Passionate about delivering customer value and enhancing the brand experience.

Skill Description Experience

Campaign StrategyDevelop and execute marketing campaigns for card usage and portfolio growth Product Marketing (Cards)Understand credit/debit card products and consumer behavior Content CreationUse tools like GenAI, ChatGPT, Canva for marketing materials Data Analysis & ReportingAnalyze campaign performance and derive insights Project ManagementManage multiple campaigns and cross-team collaboration Stakeholder CommunicationEngage and align internal and external stakeholders Customer FocusDrive marketing with customer needs and value in mind

About the Company

U3 Infotech is a Technology Solutions, Managed Services, and Talent Management Solutions company with over 2 decades of experience in the APAC region since 2002. Our clients include Fortune 100, MNCs, Leading Regional Organisations, Government organizations, and Startups. We work with clients across Banking, Insurance, Bio-Science, Pharmaceutical, Healthcare, Engineering, Product, and Supply Chain domains.

We have been growing rapidly through value creation, solving complex problems, and addressing the opportunities of our clients' businesses. We differentiate ourselves through our deep commitment at all levels, entrepreneurial mindset, outcome-driven approach, and financial resources.

If you are interested in this role, send us your CV

Please refer to U3's Privacy Notice for Job Applicants/Seekers at When you apply, you voluntarily consent to the collection, use and disclosure of your personal data for recruitment/employment and related purposes.

Raghunath

Senior Recruitment Consultant

Talent Acquisition Team

Singapore | Australia | Malaysia | Thailand |

Vietnam | India | Philippines| Hong Kong

Singapore Mobile:

Email:

133 Cecil Street, Keck Seng Tower, #14-3,

Singapore 069535

Job Types: Full-time, Contract

Contract length: 12 months

Pay: $6, $7,000.00 per month

Benefits:

• Health insurance

Work Location: In person