Marketing Executive
5 days ago
- F&B Industry
- 5Days work week
- Jurong Area
- Career Development Opportunities
Responsibilities & Expectations
•Responsible for the brand development work of the catering brands.
•Develop marketing strategies and plans, advertising, promotions, creative projects, mediarelations, sponsorships and event management.
•Develop revenue and profit growth strategies for the business and take charge of the tactical execution of the brands' marketing communication initiatives in support of the business strategy, market goals, and organizational objectives.
•Leads, coordinates campaigns and communications through all phases of launch and maintenance, including reporting, analysis and optimization.
•Collaborate with internal business partners like Operations, F&B and Finance teams to ensure that all initiatives support the brand promise.
•Develop creative briefs and guide creative direction to meet objectives for all advertising and communications, including print, and digital assets
•Monitor and improve ROI using strategic and analytical approach
•Prepare and manage budgets for various marketing and branding initiatives to achieve cost efficiencies.
Requirements
•Degree / Diploma in Mass Communication / Marketing or related discipline
•Minimum 3 years' relevant brand management and marketing experience, preferably in theF&B/ FMCG industry
Lee Chi San R1983422
The Supreme HR 14C7279
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