Senior Marketing Executive

5 days ago

Central Region, Singapore AITREAT PTE. LTD. Full time

Novahealth TCM Clinic is a professional Traditional Chinese Medicine (TCM) clinic committed to holistic health and wellness. We provide high-quality treatments including acupuncture, Tuina, EMMA, BIXEPS, herbal prescriptions, and preventive care.

We are seeking a dynamic Senior Marketing Executive to drive the execution of our marketing initiatives, manage campaigns, and implement partnership opportunities. This role combines hands-on marketing with mentorship of junior team members, offering opportunities to demonstrate leadership potential and contribute to the growth of our brand and patient engagement.

1. Digital Marketing Execution

  • Implement and optimize digital campaigns across social media (Meta, TikTok, LinkedIn, Xiao Hong Shu) and e-commerce platforms (Lazada, Shopee, TikTok Live).
  • Assist in community engagement initiatives, including WhatsApp groups.
  • Monitor and report on campaign performance, recommending improvements for engagement and ROI.

2. Offline Marketing & Content Creation

  • Produce, film, and manage content for internal training sessions, events, and promotional activities.
  • Assist in developing in-clinic visuals, physician aids, and educational materials.
  • Execute offline marketing initiatives such as exhibitions, corporate wellness days, and clinic events.

3. Partnerships & Collaboration

  • Implement marketing partnership initiatives identified by the CEO or Current Senior Marketing Executive.
  • Coordinate with internal teams and external partners to ensure successful execution of joint campaigns.

4. Team Guidance & Leadership Development

  • Mentor the Junior Marketing Executive on campaign execution, content creation, and event coordination.
  • Take initiative in projects, demonstrating problem-solving, decision-making, and leadership potential.

5. Other Duties

  • Lead or support ad hoc marketing projects as required to support business growth.

Requirements

  • Bachelor's Degree in Marketing, Business, Communications, or Healthcare Administration; a background in TCM, wellness, or healthcare is a plus.
  • 3–5 years of proven experience in marketing, preferably in healthcare, wellness, or related industries.
  • Strong understanding of TCM, wellness, or sports science is advantageous.
  • Excellent written and verbal communication skills in English and Mandarin, to effectively liaise with patients and partners.
  • Hands-on experience executing digital and offline marketing campaigns, content creation, and event management.
  • Demonstrated ability to implement partnerships and coordinate marketing initiatives with internal and external stakeholders.
  • Proactive, detail-oriented, and highly organized, with the ability to manage multiple projects simultaneously.
  • Leadership potential with ability to mentor and guide junior staff, take ownership of projects, and drive results.
  • Analytical and creative mindset with a focus on delivering measurable marketing outcomes.

What We Offer

  • Staff discounts on TCM treatments and wellness packages.
  • Training in TCM products and service knowledge.
  • Friendly and professional working environment with career growth opportunities.

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