Associate Manager, CMFT

1 week ago

Singapore Zimmer Biomet Full time $70,000 - $120,000 per year

Strategy / Business Plan / Budget / New Product Launch Management

Develop, implement and review responsible segment portfolio strategies (3-5 y) and ensure and support tactical execution by assisting in establishing local launch plans including promotional activities, pricing, targeting and positioning.  Lead, guide and align inputs from countries and consolidate regional needs, for segment Market Models, Strat Plan and AOP budgeting, and periodic updates.  And work closely with GBU, Pricing and Regional MedEd, CA, RA and Legal to drive implementation of the segment strategies.

Business Reviews

Conduct regular business reviews with local BU team, incl. marketing, to analyse sales trends, performance versus market growth, key account management and identify market gaps/needs, issues and business opportunities and ensure communication thereof to the Global Brand Management and other relevant departments.

Segment Direction / Share and Reapply / Identification of Needs and Gaps

Establish and proactively communicate clear regional segment needs, gaps, strategies and execution to corporate and headquarter functions, the local Marketing team and country BU leads. Initiate and build strong working relationships between Global Brand and local Sales and Marketing. Facilitate sharing & application of best marketing concepts and strategies within the region and encourage discussions and exchange on general topics.

Ongoing Market and Product Support

Work with local marketing, distributors, sales associates, corporate departments and external customers on regular basis and enhance the awareness and understanding of products, strategies and procedures through frequent and targeted communications.

Field Work / Conferences / Regional Customer Relationships

Participates in conventions and professional exhibitions to represent the company and maximize share of voice for segment's focus brands.  Develops and maintains subject matter expertise, and forges partnerships with key surgeons and customers, by working with local team and in surgery, and participating in medical/scientific meetings.  Gathers and timely reports competitive insights.

Forecast / Projections / E&O Management

Work closely with regional Finance, Commercial Ops and IBP, and local country teams to improve projection forecast accuracy and supplies, by identifying opportunities and threats in a timely manner and preparing long range, annual, quarterly, and monthly forecasts for each product line. Analyses forecast variances and recommends corrective actions to minimize future back orders or potential obsolescence. Reviews forecast for product requirements and originates plans and objectives to continually be competitive with or ahead of market needs.

Training & Education (Internal & External)

Develop and implement regional Extremities product knowledge and clinical skills training strategies to help building up a professional sales force focusing on total disease treatment with advanced selling skills and product know-how. Works closely with and assists MedEd to develop HCP education programs, that are aligned with the Global and Regional segment strategy.

This is not an exhaustive list of duties or functions and may not necessarily comprise all of the "essential functions".

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