Integrated Media Manager

2 weeks ago

Singapore THE M MAKERS PTE. LTD. Full time $80,000 - $120,000 per year

Job Description:-

The Integrated Media Manager is responsible for the management of key media clients' performance and the supervision and functioning of the media team to ensure all initiatives are strategically and creatively on target, delivered on time and on budget.

Primary responsibilities include managing comprehensive campaigns, with responsibility for media management, strategic planning, recommendations and overall problem-solving associated with implementation of successful integrated ad campaigns—TV, digital, print, OOH, social, audio, etc.

Primary Responsibilities:-

  • Work with Media, Creative and Account Management teams to develop media strategies that meet those objectives on a daily basis
  • Work with Digital Performance Director and Team Members to mentor junior media team members in their direct responsibilities; enable and encourage exceptional performance from team and assure accuracy of team communications
  • Maintain ongoing tracking of media spend across all channels (Media Tools) and ensure all campaigns spend to goal and do not exceed approved budgets; communicate monthly budget goals internally to media teams
  • Responsible for reviewing report analysis and presentation of post-campaign summary reports where necessary
  • Utilize trade tools such as Nielsen Media, GlobalWebIndex, SEMRush and SimilarWeb for media planning; evaluate plan options and communicate Agency's recommendation to key clients
  • Initiate and review reports, trends, results and interpret data to make proactive strategic recommendations to advance the business initiatives
  • Effectively communicate and collaborate with cross-functional agency teams to ensure flawless execution of media plans, including account, buying, creative and finance
  • Maintain good rapport with sales representatives and vendors to negotiate the most efficient rates possible and secure added value whenever possible
  • Manage the flow of client media-related issues based on changes in direction, goals and budgets; must be capable of creating solutions and proactively resolving issues
  • Deliver POVs/position papers on key client issues and/or client opportunities
  • Demonstrate excellent attention to detail and follow-through skills
  • Serve as a role model with a positive attitude and facilitate a team environment

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