Integrated Media Manager

1 week ago

Singapore Publicis Groupe Singapore Full time

Overview We are seeking a strategic, analytical, and media-savvy strategy manager to support integrated planning across one of Publicis Media's regional Travel Retail accounts. The role covers beauty brands, multiple markets, and a highly collaborative client team. You will help translate business and brand objectives into actionable paid media strategies. This role is ideal for someone who enjoys developing end-to-end strategies, is fluent in media planning across both online and offline channels, and thrives in a fast-paced, regional environment. You will be actively involved in campaign planning workstreams and expect to help set the strategic direction for planners across markets. Key Responsibilities Lead and manage the day-to-day strategic integrated media planning activities Build cross-channel plans that connect audience insights, media roles, and funnel-based objectives Translate business challenges into clear, media-led solutions with actionable recommendations Regional Planning Workstreams Help develop planning objectives and strategies that coincide with client's marketing direction. Establish and grow client relationships by demonstrating an understanding of industry and client business issues Should be comfortable working in a hybrid environment as the core planning team which focuses on China is based in Shanghai. Oversee budget allocation process for all media based on client initiatives and direction Stakeholder Collaboration Cross team collaboration to work with the division leads in Strategy, Programmatic, Content, Analytics & Insights and Ad Ops team. Collaborate with vendors to ensure alignment across media, creative and innovation Present strategy recommendations with clarity and confidence to internal teams and clients Support Leads strategic alignment meetings, workshops, and campaign post-mortems Qualifications Bachelor's degree required 4 to 6 years of experience in media strategy or integrated planning roles, ideally on regional or multi-market accounts Advanced proficiency in Microsoft PowerPoint and Excel, with the ability to build clear presentations and manage structured planning documents Strong knowledge of both traditional and digital media, with hands-on experience planning across digital media & offline. Strong grasp of strategic planning tools and approaches, including SWOT, 4Cs, audience segmentation, lift studies, media mix modelling, and full-funnel strategy development Familiarity with research and planning tools such as GWI, Reach and Experience planners, ADEX and Euromonitor Ability to turn insights into actionable strategy and frameworks into practical plans Strong communication and storytelling skills, both verbal and written Highly organized, proactive, and collaborative mindset Experience working across APAC markets Background in travel, retail media, or beauty brands are preferred Seniority level Not Applicable Employment type Full-time Job function Marketing and Sales Industries: Advertising Services #J-18808-Ljbffr

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