Marketing Associate

Key Responsibilities

1. SEO, Google Ads & Digital Visibility

● Perform keyword research and implement SEO strategies to improve search rankings.

● Optimise website pages, blog posts, and multimedia content for search engines.

● Monitor and analyse site performance using Google Analytics and other SEO tools.

● Stay updated on SEO trends, algorithm changes, and best practices.

● Work with external SEO vendors to coordinate campaigns, review results, and ensure alignment with brand goals.

● Plan, execute, and manage Google Ads campaigns (Search, Display, Video), including keyword targeting, ad copywriting, bid strategy, and conversion tracking.

● Optimise ad performance to maximise ROI, monitor budget spend, and prepare performance reports.

2. Website Management & Technical Administration

● Manage and update the company's WordPress website.

● Handle hosting, domain renewals, and security (SSL, backups, malware protection).

● Troubleshoot and coordinate technical fixes with hosting providers when issues arise.

● Ensure mobile responsiveness and fast load times for optimal user experience.

3. Content Creation & Social Media Management

● Plan and produce engaging video, photo, and written content for TikTok, Instagram, Facebook, and LinkedIn.

● Film and edit videos to showcase services, drivers, and company culture.

● Create high-quality photography for marketing campaigns and service promotion.

● Develop content calendars, schedule posts, and engage with followers to build community.

● Analyse engagement metrics and adjust strategies for better performance.

4. Offline Marketing & Campaign Execution

● Plan and execute on-the-ground promotional activities (e.g., flyers at transport hubs, shift worker mobilisation for new services).

● Know how to find and recruit shift workers via Telegram groups, community boards, and other relevant channels.

● Coordinate street teams and event staff for activations.

● Design and distribute printed marketing materials (flyers, posters, banners).

● Design company paraphernalia (e.g., T-shirts, uniforms, promotional merchandise) to strengthen brand visibility.

● Build relationships with local businesses and community groups for brand exposure.

5. Email Marketing & Customer Communications

● Create and manage targeted email campaigns for new services, promotions, and client updates.

● Maintain and segment customer email lists.

● Monitor campaign open rates, click-through rates, and conversions.

● Personalise communications to improve engagement and retention.

6. Partnerships & Industry Relations

● Build and maintain relationships with subcontractors, vendors, and industry stakeholders.

● Coordinate joint promotions and co-branded initiatives.

● Maintain a database of partners for marketing collaboration opportunities.

7. Marketing Data, Reporting & Analysis

● Track and report on KPIs across all channels (SEO, Google Ads, social media, email, offline).

● Conduct market and competitor research to identify growth opportunities.

● Prepare monthly marketing performance reports for management.

8. Administrative & Customer Support

● Handle inbound customer calls, emails, and ad hoc booking requests.

● Manage customer databases and contracts.

● Coordinate with operations to ensure smooth service delivery.

● Provide administrative support for marketing events and operational projects.

Requirements

● At least 2 years' experience in a multi-faceted marketing role (covering at least 3 of the above areas).

● Proven skills in SEO, Google Ads campaign management, and social media content creation.

● Proficiency in Microsoft Office, Office 365, and design tools (Canva, Adobe Photoshop, Premiere Pro, or similar).

● Familiarity with WordPress website admin and basic HTML/CSS knowledge preferred.

● Experience in both online and offline campaign execution.

● Strong communication, organisation, and multitasking abilities.

● Detail-oriented, with the ability to work independently and meet deadlines.

What We Offer

● End-to-end ownership of marketing across multiple channels.

● A role that blends creative, technical, and operational skills.

● Competitive salary.

● Opportunities for professional development in both marketing and operations.